Principles of Marketing: Target Market, Product, Price, Place, and Promotion

Principles of Marketing
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Table of Contents
Executive summary..........................................................................................................................3
Books and Journals.....................................................................................................................3
INTRODUCTION...........................................................................................................................4
Target Market .............................................................................................................................4
Product .......................................................................................................................................5
Price.............................................................................................................................................6
Place............................................................................................................................................6
Promotion....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9
Books and Journals.....................................................................................................................9
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Executive summary
This report shows marketing principles which includes various kind of marketing factor
such as price, product, place as well as promotion. Marketing mix is one of the superior approach
for company in order to target its customer towards products and services. Beside form this, the
manager adopt marketing principle for making effective strategies, plan and policy for operate its
business in successful manner. The main objective of marketing mix is to deliver goods and
services within given time period. Beside from this, there are two kinds of business organisation
such as Haagen-Dazs and Ben & Jerry's both the companies which deal in ice-creams with
different and innovative flavours for satisfying the need and wants of individual person at high
level.
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