Benefits and Drawbacks of Globalisation
Added on 2020-10-22
19 Pages5900 Words171 Views
Research ProposalOf Globalization
APPENDIX Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________ Tutor: ________________ Date: ___________________ Unit: ____________________Proposed Title: “To ascertain the benefits and drawbacks of globalisation uponbusiness functions”. A case study on Virgin Atlantic.
Section One: Title, objective, responsibilitiesResearch proposal is based on the globalisation and its influence of business functions. For completingresearch proposal, there are important points which will help a researcher to ascertain entire informationrelated to the project. Background of the research: Globalisation can broadly have defined as political,economic and social changes that an organisation adapt to do business operations and functionssuccessfully. It shows the global integration of international investment, culture, trade and informationtechnology (Allard, Martinez and Williams, 2012). Government policies designed with the aim to openeconomics internationally and domestically to rise development in poorer nations and also boost livingstandard of people. Virgin Atlantic is chosen airline company for this research proposal which wasfounded in 1984 by Richard Branson and headquartered in Crawley, United Kingdom. Companyprovides commercial airline services and offers flights to different destinations in the US, Africa,Mexico, Asia, the Middle East and internationally. Virgin Atlantic also offers car, hotel, holidaybooking and flight services. Apart from this, company also globalised their business functions andoperations in other countries. In this process company face some drawbacks and benefits which willhelp them in successfully doing business functions or operations globally. There are different impactsof globalisation on business functions such as it increases competition, help in greater awareness,provide location flexibility etc. It also has negative impact on Virgin Atlantic such as fluctuation inprices, job insecurity in business, rules and regulation of government of new country, lack ofcommunication channel etc. All these are negative influence of globalisation that highly effect uponbusiness functions of Virgin Atlantic such as marketing, human resource, finance etc. In simple word, globalisation is introduce as a worldwide movement towards financial, trade,economics and communication integration. It implies the opening of national and local perspectives to awide outlook of an interdependent and interconnected world with free transfer of services, goods andcapital across national frontiers. Therefore, it negatively and positively impacts on business functionssuch as human resource, operation, finance, marketing etc. Along with this, chosen organisation for thisresearch is Virgin Atlantic which is a British multinational airline company. For completing researchproposal, there are some important points needed to describe such as research background, aim,objectives, questions, rational, literature review and different methods and approaches for collectingaccurate amount of information about the topic.Title: “To ascertain the benefits and drawbacks of globalisation upon business functions”. A casestudy on Virgin Atlantic. Research questions :What are the benefits and drawbacks of globalisation upon business functions of Virgin Atlantic?
Research objectives: To understand the factors which are covered under the concept of globalisation within 1 monthTo identify the minimum 2 benefits of globalisation on business functions of Virgin Atlanticwithin 2 months.To ascertain the drawbacks of globalisation on businesses functions of airline company within½ year of time period.To examine and determine the relationship between globalisation and its influence over businessfunctions within 3 months.Recommend different ways through which Virgin Atlantic can easily overcome drawbacks ofglobalisation. Section Two: Reasons for choosing this research projectMain reasons behind selecting the research topic is to analyze impact of globalisation on businessoperations of Virgin Atlantic and different benefits and drawbacks of globalisation. Globalisationrefers to an essential process by which regional and national societies, economics and cultures havebecome integrated via the global communication, network of trade, immigration and transportation(Wirtz, Tuzovic and Ehret, 2015). Globalisation is a biggest concept that help a researcher or learner toincrease their knowledge about the topic. Main reason behind selecting this research or topic is to findout influence of globalisation on business functions of Virgin Atlantic. This concept has differentnumber of benefits and drawbacks which will help an organisation to overcome all challenges and gainbetter results for future success (Scheyvens and Russell, 2012). With the help of research, aninvestigator or company can easily identify advantages of globalisation as well as drawback also. Thus,by identifying this, company is able to overcome all drawbacks and achieve competitive advantageswithin given time period. Virgin Atlantic is a multinational organisation which will support indevelopment of economic growth, improvement in infrastructure, large opportunities of employmentfor citizen. Along with this, this research will also support an investigator by increasing its literaturereview skill, data analyse and interpretation skill also. All these type of skill will support an investigatorin completing each activities of study successfully and systematically. Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis: It is a most essential section of research which help an investigator to identify conflicts and gapsin previous research. It is a text of scholarly paper which covers the actual understanding includingsubstantive findings as well as methodological and theoretical contribution to a specific topic. In thischapter, different number of authors are given their opinion and views related to the topic. Thus, it
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