Global Business Environment Research Proposal

This research proposal examines the benefits and drawbacks of a global business environment, focusing on the case of Tesco. It explores the impact of globalization on Tesco's operations, including market expansion, competitive advantage, and cultural considerations. The proposal outlines the research methodology, including qualitative and quantitative approaches, and provides a timeline for project completion.

Research Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the research.........................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................2
Research questions......................................................................................................................2
Rationale of the research.............................................................................................................2
LITERATURE REVIEW................................................................................................................2
METHDOLOGY.............................................................................................................................4
Research approach......................................................................................................................5
Research techniques....................................................................................................................5
TIMELINE ......................................................................................................................................6
REFERENCES................................................................................................................................8

TITLE: The benefits and drawback of a global business environment.
INTRODUCTION
Globalization is the process of interaction which is related with the social and cultural
aspect. In context of business, it is consider as an important aspect among two people, companies
and government across the globe. Mainly, globalization is global integration of international
trade, information technology and cultures which may affect the overall business of the
company. In addition of this, change in time globalization has increased and also provide high
competitive advantage to organization. With the help of this, company can easily enhance
chances of attaining growth level (Liu, 2013). In this context, advantage of globalization is to
promote awareness of culture which can helps multinational companies to get better chances to
expand their business in new areas. Preset research is based on the globalization and its impact
on global business environment with its advantages and disadvantage as well. Research question
are also formulated to evaluate the literature review. Research methods and approaches are also
mentioned in this project which help in gathering relevant data and information.
Background of the research
Globalization is important process for business organization because it help companies
in integrating at global level to make better connection with economics. Thus, it also provides
wider market ares to companies to enhance their sales and profitability as well. In context of this,
economy is also play a vital role in impacting on company as it can enhance sales of the
company. Tesco is British multinational groceries and general retail company. It provide quality
products and services to its customers with the aim of attaining their loyalty. Along with this,
company also serve their quality services in various countries. In this research is carry out with
the purpose of attaining positive and appropriate outcomes.
Research aim
It is one of the important section of entire research in which researcher needs to develop
an effective aim for attaining reliable and effective results (Zikmund and et. al., 2015). In this,
the main aim of research is “To evaluate the benefits and drawback of a global business
environment. A case study on Tesco.”
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Research objectives
It is also an important aspect which is relate with the research aim as it help in
determining the theoretical framework to attain positive outcomes. As there are some main
objectives of research are as follows:
 To evaluate the main concept of global business environment.
 To determine the benefits and drawback of global business environment on Tesco.
Research questions
 What is the main concept of global business environment?
 What are benefits and drawback of global business environment on Tesco?
Rationale of the research
The main aim of this research is to analyzing the impact of globalization on business
environment. As as per current market trends, global business environment provide various
benefits to provide wider market areas in which company can easily expand their business in
new countries (Wibbeke and McArthur, 2013). This will directly contribute in enhancing larger
customers base. This is the main reason behind conducting this research. AS it directly contribute
in making better interaction among different companies in across the globe.
LITERATURE REVIEW
Main concept of global business environment
According to Huhtala and et. al., (2014), Globalisation is the way in which company start
operating its business or organisation at international scale. It is composed of three words global,
business and environment which identifies reality nature of global trade. It is revolving in
fundamental way which bring result into different forces building changes and nature of global
business. It is viewed in increasing integrated surrounding and shared context. The main drivers
for international business are: competitive dynamics, intercultural effectiveness and technology
advancements. The environment in sovereign countries which include exogenous factors of
home company influencing capabilities and resources decision making is called global business
environment. As business organisation doesn't survive in vacuum. The action and decisions took
place in the dynamic environment. It can be classified as external and internal business External
Environment are opportunities and threat of an organisation. It includes micro and macro. Micro
are: suppliers, competitors, intermediaries, public, government and macro are: political, socio-
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cultural, legal, technological, ecological. Internal environment are strength and weaknesses of
organisational structure, corporate culture, system, mission, objectives.
Global business focus on developing international trade, financial commitment,
sustainability. The services provided by global business environment are: information
technology, professional & technical, financial, travel, recreation, entertainment, legal services,
health care, shipping & distribution, education. The way of providing these by consumption
abroad, commercial presence, cross border and movement of natural presence. International
business plan is road map for the success of business. It defines goals, objectives, planing, etc.
for organisation. It includes standard products and services according to customer needs. Before
enter into global business various formalities are required to fulfil. It helps increasing the living
standard of people. Also exporting increases sales of the company. It creates job opportunity for
the people and import benefit from consumers. This ultimately improve relations with the
international companies and know more about their culture, technology factors.
Thus, international trade and global commerce includes various factors changes such as
emerging global powers, shifts in priority and technological progress. Before taking any sorts of
decisions, all changes should be considered. Environment is dynamic so business need to cope
up with the changing needs and accordingly work otherwise can lead to failure of company. For
the success, profitability, sustainability of the firm, organization need creative and innovative
thinking and ideas.
Benefits and drawback of global business environment on Tesco
According to Edwards and Gaventa, (2014)Global business environment is play as an
important role in determining reality and nature of the companies at global level. Mainly, it
provides advancement of technology in which companies can easily attain competitive advantage
at international level. In this context there are some benefits and drawbacks of global business
environment that faced by Tesco. All these can be understood by following points:
Benefits of global business environment:
People do business with a motive of increasing productivity and sales. Global business
environment helps in the reduction on dependence on their national and local economies. When
the business is run on global market it helps in increasing sales , as the company get customers
from all over the world. As the number of internet users increases, global business people are
able to work all the day long with customers from all across the globe. Global business
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environment helps the business to expand its share in the market and its potential for expansion
increases. This help customers to purchase a wide range of products from anywhere across the
globe and it allows them get high quality products at a affordable price or cost. Doing business
internationally helps in increasing sales and by launching a product across the the countries , the
companies learn the tragedies or methods to compete it with foreign countries. This international
market help people to expand their market share and sell more and more products and creates a
position for the businessman to enter and to expand their market. Many companies takes the
and increase their revenue by utilising their manufacturing potential and selling their brand
internationally.
Drawbacks of global business environment:
In doing business across the world , companies needs to hire a lot of staff members to
assist them in launching their brand and helping them to expand their business. While entering
the international global market one must be aware that he will not get profit as early as they are
expecting . It may extended to years before they start reaping the benefits to their handwork.
Companies sell the products according to the culture of the country in which they are doing
distribution, this customization includes the pricing, packaging and marketing materials of the
product. Reaching and meeting the cultures requirements of the product requires a lot time and
money of the staff members. Modifications and innovations in new products and packaging are
brought by companies to suit the local preferences, tastes, culture and language of the new
market. Cost of traveling increases for the staff members who travel across the world to do
promotion and sell business outlets in other countries. Also the companies must know the rules ,
laws and regulations of the country in which he is doing business which requires a lot of time
and money.
METHDOLOGY
This section play vital role in carry out the whole research in effective manner. With the
use of this, researcher can easily gather relevant data and information towards the specific topic
and area. Thus, it is important for investigator to select right and appropriate method to conduct
research activities in systematic way (Kew and Stredwick, 2017). As there are various
methodologies are includes which understood by following points:
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Research approach
Qualitative method: It is a scientific method of observation which is used to gather non-
numerical data. This method is planned in such a manner that can help to reveal the behaviour of
target clients along with their perspective on a specific topic (Ismaeel and Blaim, 2012). There
are some types of qualitative research like, case study research, content analysis, focus groups,
etc. These are very helpful for researcher collecting data.
Quantitative method: It is used to specify the issues by gathering data and information
which are in numerical form. It also includes various of surveys such as, face to face interviews,
kiosk surveys, mobile surveys, paper and online surveys. These methods are widely used in
psychology, economics, demography, sociology, political science, etc. In this method, results are
derived by mathematical, computational and statistical tools. This method is mainly used by
companies to identify statistical analyses of growth and loses of firm.
Thus, researchers used qualitative method to gather information because it gives
effective results from quantitative method which are more useful in future processes.
Research techniques
It is important aspect of research methodology through which researcher can easily
gather relevant data from various sources (Swarbrooke and Horner, 2012). Mainly it includes
various types of research techniques which may aid at the time of carry out the research
activities. In this context, primary and secondary method of data collection. Both are more
effective for researcher to perform research activities:
Primary method: It is an effective way to data collection in which information are directly
collected by the researcher for first time. This type of data are original in nature which may help
in collecting reliable data and information. Mainly it includes various sources such as interview,
questionnaire, survey and may more. All these are help in gathering reliable data and information
towards the specific areas.
Secondary method: It is also an important method of data collection which help
researcher to effectively gather relevant data and results in effective way. Mainly this type of
data is collected by someone who is other than the researcher. It includes various sources such as
books, journals, articles, newspaper and many more. All these are help investigator at the time of
analyzing the particular area and topic as well (Omar and et. al., 2012).
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Both methods are more effective for researcher because it gave reliable data and
information which directly contribute in taking right decision. For this research, researcher use
secondary method to collect relevant data. It help them in attaining positive outcomes in
appropriate way.
TIMELINE
This is an essential aspect which includes all activities related with research. It allows to
accomplish desired goals and important objectives in given time period. Improper
implementation of them will leads to several issues that can effect the whole project. It helps in
calculating the feasibility factor of the concerned project (Carneiro and Brenes, 2014). New
researchers waste a lot of time in finding appropriate evidence hence, underestimate the value of
time while performing research projects. In reference to this, Gantt chart graphically represent
activities that are carried out along with respective time taken. It is a tool that helps in
communicating, planing and implementing activities in the supervision of supervisors to keep a
track of progress while conducting a research. It provides clear illustrations regarding projects.
Automated Gantt chart are of wide use. They involve notes including procedures, data about
specific tasks. Implementing changes in them is a easy task which provide great help to
researchers. So, researcher is concerned with the duty to provide required training and guidance
to their working members. It will results in time utilization and research will take place in a
precise manner. This will helps the workers in executing activities to carry out valid conclusions
within specified time.
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REFERENCES
Books and journals
Liu, Y., 2013. Sustainable competitive advantage in turbulent business environments.
International Journal of Production Research. 51(10). pp.2821-2841.
Zikmund, W.G. and et. al., 2015. Business research methods. Cengage Learning.
Wibbeke, E. S. and McArthur, S., 2013. Global business leadership. Routledge.
Huhtala, J. P. and et. al., 2014. Market orientation, innovation capability and business
performance: Insights from the global financial crisis. Baltic Journal of Management.
9(2). pp.134-152.
Kew, J. and Stredwick, J., 2017. Business environment: managing in a strategic context. Kogan
Page Publishers.
Ismaeel, M. and Blaim, K., 2012. Toward applied Islamic business ethics: responsible halal
business. Journal of Management Development. 31(10). pp.1090-1100.
Swarbrooke, J. and Horner, S., 2012. Business travel and tourism. Routledge.
Omar, A. and et. al., 2012. A global analysis of orientation, coordination, and flexibility in
supply chains. Journal of Business Logistics. 33(2). pp.128-144.
Carneiro, J. and Brenes, E. R., 2014. Latin American firms competing in the global economy.
Journal of Business Research. 67(5). pp.831-836.
Ghasabeh, M. S., Soosay, C. and Reaiche, C., 2015. The emerging role of transformational
leadership. The Journal of Developing Areas. 49(6). pp.459-467.
Muff, K., 2012. Are business schools doing their job?. Journal of Management Development.
31(7), pp.648-662.
Arvis, J. F. and et. al., 2018. Connecting to Compete 2018: Trade Logistics in the Global
Economy. World Bank.
Madhok, A. and Keyhani, M., 2012. Acquisitions as entrepreneurship: Asymmetries,
opportunities, and the internationalization of multinationals from emerging economies.
Global Strategy Journal. 2(1). pp.26-40.
Onetti, A. and et. al., 2012. Internationalization, innovation and entrepreneurship: business
models for new technology-based firms. Journal of Management & Governance. 16(3).
pp.337-368.
Edwards, M. and Gaventa, J., 2014. Global citizen action. Routledge.
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