Strategic Management and Planning for Bentley Motors

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Executive summary
The report focuses on the strategic management and planning for Bentley Motors. Strategic
planning helps an organization to set its objectives and identify actions and activities that need to
be undertaken in order to achieve the set objectives ( Frynas, 2015). Bentley Motors Limited is a
company based in the UK. It was started in the year 1919 by W.O Bentley. The company
specializes in luxury and sports car manufacturing and marketing. The report begins with
competitor analysis whereby the major competitors of Bentley are identified. BMW, Mercedes,
and Rolls Royce are the major competitors of Bentley. The Competitive advantage of Bentley is
to focus on the niche market of the luxury car market and focusing on building a strong brand in
manufacturing high-quality premium cars. PESTEL analysis, Porter`s Five forces model and
McKinsey 7s framework methods of environmental analysis are used. The report also identifies
the strengths, weakness as well as the opportunities and threats that exist in the environment.
Bentley should focus on manufacturing cars that are friendly to the environment. The company
also needs to venture into the emerging markets and utilize the opportunities that arise in these
markets.

Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Section 1......................................................................................................................................................4
Environmental analysis............................................................................................................................5
Competitive advantage............................................................................................................................5
PESTEL analysis........................................................................................................................................6
Political factors....................................................................................................................................6
Economic factors.................................................................................................................................6
Social factors.......................................................................................................................................6
Technological factors...........................................................................................................................6
Environmental factors.........................................................................................................................7
Legal factors........................................................................................................................................7
Porters five forces....................................................................................................................................7
Bargaining power of suppliers.............................................................................................................7
The threat of new entrants..................................................................................................................7
Threat of substitute.............................................................................................................................7
Bargaining power of customers...........................................................................................................7
Industry rivalry.....................................................................................................................................8
McKinley 7s.............................................................................................................................................8
Identifying strategic groups.....................................................................................................................9

Section Two.................................................................................................................................................9
Strengths.................................................................................................................................................9
Weaknesses...........................................................................................................................................10
Opportunities........................................................................................................................................10
Threats...................................................................................................................................................10
Section Three.............................................................................................................................................11
Recommended action plan....................................................................................................................11
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12