Managing Innovation in Business

Managing innovation in business

Executive Summary
This report is about innovation plays an important role for the success of business
organisation. The company brings the new and innovative ideas according to the need and
wants of customer. In addition to this, they want to provide innovative car to its customer at
relatively less price. In context of Bentley, it is the well-known company which deal in wide
variety of luxury cars for satisfying the need and requirement of their client in an effective
manner. In addition to luxury car, the business firm also wants to offer German engine
centred car to its customer. Bentley recently installed V8 engine in the Continental S2 Flying
spur which is smooth in driving. Furthermore, the company introduced their electricity car
named as GT 100 across the world. Apart from this, they emphasised on bringing the solid-
state batteries for its electric car. And also they focus on launching completely battery-
electric car in the upcoming year 2025. Beside from this, they manage three items which is
tactical space from diesel cars and secondly bring innovation in vehicle as well as launch
electronic vehicle. In addition to this, Bentley expand their business in China as well as
Europe in which there is about relatively 52 markets of vehicles and sold 84.24 million
vehicle sold during the year.

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
The Organisation and its Innovation History.........................................................................3
The Organisations existing Innovation Performance and Capabilities..................................4
The Industry in 2016..............................................................................................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8
Books and journals.................................................................................................................8