Reinventing Best Buy: Business Policy Analysis

BUSINESS POLICY
REINVENTING BEST BUY:
Case Study of Best
Buy

INTRODUCTION
• Business policy defines the roles and responsibility of top-level
management, which influence organizational decision making process
and organizational success
• The presentation will evaluate the business policies of Best Buy Company
• Best Buy is an American multinational consumer electronics corporation
• The presentation will present the Minimum Segment Success Factors,
VIRO Analysis, Sustainability Issues, Stakeholder Analysis to be
implemented in the organization

BEST BUY INDUSTRY SEGMENT
ANALYSIS
• The most attractive segment is the high quality segment and high
efficiency segment
• The least attractive segment is the followed by low quality and high price
(Wells & Ellsworth, 2017)
• The potential entrants in the attractive segment with high quality

STRATEGIC GROUP MAP: BEST BUY
(NOW)
Low Quality High
High Price LowBest Buy
Best BuyCircuit City
Circuit CityWalmart
WalmartHHGregg
HHGreggAmzon
Amzon

STRATEGIC GROUP MAP: BEST
BUY (IN 5 YEARS)
Low Quality High
High Price LowBest Buy
Best BuyCircuit City
Circuit CityWalmart
WalmartHHGregg
HHGreggAmzon
AmzonBest Buy
Best BuyAmzon
Amzon

BEST BUY: HIGH QUALITY SEGMENT
MINIMUM SEGMENT SUCCESS FACTORS
• Technology Related: Use of most advanced technology in the electronic
products
• Distribution Related: Use multichannel distribution strategy for enhancing
sales volume (Wells & Ellsworth, 2017)
• Marketing Related: Training to the employees for better store experience
of the customers