Market Analysis of BHP Billiton: Strategies, Controversies, PESTLE and Porter Five Forces Analysis

Introduction to management

Introduction to management
Executive summary
In this paper the discussion will be made on the market analysis of BHP Billiton. So, by taking
into consideration this company proper analysis will be made by considering the various
strategies in context to the company. In this report there are various tools which will be taken
into consideration like Pestle analysis, porter five forces and Swot analysis. These tools are
considered so that actual position of the company can be analyzed. Also there are various issues
which will be discussed in context to the BHP Billiton. So, these strategies will help the
company to achieve large market share in the competitive market.

Introduction to management
Table of Contents
Executive summary.........................................................................................................................1
TASK 1............................................................................................................................................1
Introduction..................................................................................................................................1
Strategies deployed by BHP Billiton...........................................................................................2
Mission, vision and core competencies....................................................................................2
Strategies which are deployed in past......................................................................................2
Present strategies which are considered...................................................................................2
Porter generic strategy..............................................................................................................3
Growth strategy........................................................................................................................3
Task 2...............................................................................................................................................3
Controversies faced by BHP Billiton...........................................................................................3
Task 3...............................................................................................................................................4
General environmental analysis (Pestle analysis)........................................................................4
Porter Five forces analysis...........................................................................................................6
Swot analysis................................................................................................................................7
Task 4...............................................................................................................................................9
Organizational culture and leadership style.................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction to management
TASK 1
Introduction
BHP Billiton is known as one of the largest companies in the trading sector. This is also
known as Anglo- Australian multinational company which focuses on the mining based industry.
Headquarter of the company is in Australia and the company was originated in 1885. The
company has attained the largest rank of the largest mining company with respect to the overall
market capitalization. BHP Billiton was originated in the year 2010 and in context to this the
company also focused on the merger with the companies like Anglo Dutch Billiton Plc (BHP,
2018).
Strategies deployed by BHP Billiton
Mission, vision and core competencies
The mission statement of the company is related with creating sustainable value for the
shareholders, employees, contractors, suppliers and customers. The company focuses on Zero
policy that do not harm the individuals and the environment so that goals can be achieved. The
vision of the company is related with the ways that can aim at generating the value in context to
the activities of the company (Valle, 2016). The company emphasizes on future development and
conversing the natural resources. By considering the long term based strategies it has been seen
that company focuses on enhancing the customer’s satisfaction. The company also focuses on
providing market sustainable solution to the customers so that growth can be attained (Demir,
Wennberg and McKelvie, 2017).
Strategies which are deployed in past
There are various strategies which are considered by the company in the past. One of the
strategies which are considered by the company in the past is related with offering highest level