Strategic Management Analysis of BHP Billiton

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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STRATEGIC MANAGEMENT
Executive Summary
The analysis which has been made in the report is built on the external and internal
environment based analysis of a firm. The company which has thereby been considered for
the analysis is BHP Billiton which is an Australian mining organization. The strategies which
have been implemented by the company in the past and its current strategies have been
analysed in the report. The issues which had been faced by BHP are also a part of the
analysis. The strategic position of the company has been analysed with the help of external
analysis, internal environment based analysis and the analysis of the industry. The culture
which has been developed by the firm is a significant part of the entire analysis which has
been made in the report.

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STRATEGIC MANAGEMENT
Table of Contents
Task 1.............................................................................................................................3
Introduction....................................................................................................................3
Strategies used by the firm.........................................................................................3
Mission, vision and core competencies......................................................................3
Effective strategies employed in the past...................................................................3
Current strategies that are used..................................................................................3
Types of strategies implemented in the company..........................................................3
Growth strategies implemented by BHP Billiton.......................................................4
Porter’s generic strategy used by BHP Billiton.........................................................4
Task 2.............................................................................................................................4
Two controversies confronted by the organization....................................................4
Task 3.............................................................................................................................4
General environment analysis using PESTEL framework.........................................4
Porter’s five forces analysis of BHP..........................................................................5
SWOT analysis of BHP.............................................................................................6
Task 4.............................................................................................................................6
Organizational culture and leadership style of BHP..................................................6
Conclusion......................................................................................................................6
References......................................................................................................................7