This case study analyzes and evaluates the business operations of Bidtaxi, a ride-sharing platform that utilizes a bidding system for fare determination. The study explores the key features of Bidtaxi, including its web-based direction discovery system, ridesharing facility, and fleet management system. It examines the benefits of these features for both customers and taxi drivers, highlighting the potential for increased efficiency, cost savings, and customer satisfaction. The study also provides recommendations for Bidtaxi to further enhance its operations, including the implementation of a continuous improvement program, a wallet payment system, and the expansion of its ride-sharing services.