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Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

This assignment requires conducting a situational analysis for a new product or service and preparing a PowerPoint presentation. It is the first part of writing up a marketing plan for the same product or service.

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Added on  2023-06-14

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This presentation provides an overview of Ingogo, an Australian organization that specializes in online taxi booking and payments. It includes an analysis of the taxi industry, macro forces affecting the company, customer and competitor analysis, and a SWOT analysis. The presentation concludes with a summary of the company's strengths and weaknesses, as well as opportunities and potential problems.

Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

This assignment requires conducting a situational analysis for a new product or service and preparing a PowerPoint presentation. It is the first part of writing up a marketing plan for the same product or service.

   Added on 2023-06-14

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P R E S E N T E D B Y ...
INGOGO COMPANY
Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis_1
Background information of the company service
Organizational analysis
It is an Australian organization which specializes in online taxi booking and
payments (Royle & Laing, 2014).
Ingogo is taxi bookings and payments service for the passengers and drivers.
The organization provides a mobile app and website which is easiest way to
book any kind of taxi for now, later- anywhere and on any given device.
Cab drivers process fares utilizing customized mobile application on
Android smartphones (Hall & Krueger, 2015).
The company at present serves Adelaide, Melbourne, Perth, Brisbane and
Sydney.
They have GPs-enable booking system and allow nearby taxi service to pick
up fares regardless of taxi services.
Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis_2
Industry definition
Taxi industry refers to kind of vehicles for rent
with a driver , employed by just one
passenger or small number of the
passengers, more regularly for the non-
shared drive ( Chan, Chang, Lau, Law & Lei,
2016 )
A taxicab generally conveys travelers
between the destinations of their choice(Chan,
Chang, Lau, Law & Lei, 2016).
Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis_3
Macro force analysis
PEST framework
Political factor
At first they faced controversy; in their development they did not have clear regulations
Difficult to pinpoint insurance lie (Cramer & Krueger, 2016).
Economics factors
The industry operate in sharing economy
Uber hires drivers to respond to the customer as well as drive to location
It is deemed cheaper than taxis and easier booking (Bhalla, 2013)
Social factor
Booking and pick up is easier utilizing the Smartphone
It requires no communication rather presses of the button.
The clients enjoys the rides (Tan, Tan & Land, 2015).
Technological factor
Consumers make their booking through the app (Cramer & Krueger, 2016).
An estimate of the ride appears in the app
The customer can pay for the ride in advance with the app
Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis_4

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