Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

P R E S E N T E D B Y ...
INGOGO COMPANY

Background information of the company service
Organizational analysis
 It is an Australian organization which specializes in online taxi booking and
payments (Royle & Laing, 2014).
 Ingogo is taxi bookings and payments service for the passengers and drivers.
 The organization provides a mobile app and website which is easiest way to
book any kind of taxi for now, later- anywhere and on any given device.
 Cab drivers process fares utilizing customized mobile application on
Android smartphones (Hall & Krueger, 2015).
 The company at present serves Adelaide, Melbourne, Perth, Brisbane and
Sydney.
 They have GPs-enable booking system and allow nearby taxi service to pick
up fares regardless of taxi services.

Industry definition
Taxi industry refers to kind of vehicles for rent
with a driver , employed by just one
passenger or small number of the
passengers, more regularly for the non-
shared drive ( Chan, Chang, Lau, Law & Lei,
2016 )
A taxicab generally conveys travelers
between the destinations of their choice(Chan,
Chang, Lau, Law & Lei, 2016).

Macro force analysis
 PEST framework
 Political factor
 At first they faced controversy; in their development they did not have clear regulations
 Difficult to pinpoint insurance lie (Cramer & Krueger, 2016).
 Economics factors
 The industry operate in sharing economy
 Uber hires drivers to respond to the customer as well as drive to location
 It is deemed cheaper than taxis and easier booking (Bhalla, 2013)
 Social factor
 Booking and pick up is easier utilizing the Smartphone
 It requires no communication rather presses of the button.
 The clients enjoys the rides (Tan, Tan & Land, 2015).
 Technological factor
 Consumers make their booking through the app (Cramer & Krueger, 2016).
 An estimate of the ride appears in the app
 The customer can pay for the ride in advance with the app