BidTaxi Case Study: Improving Taxi Services Through Technology and Customer Focus

This case study analyzes the challenges faced by BidTaxi, a taxi service provider, and proposes solutions to enhance its operations. The report explores three key recommendations: trajectory detection for improved route planning and customer safety, fleet management for optimized resource utilization, and rideshare services to increase customer accessibility and affordability. The study also emphasizes the importance of continuous improvement and customer relationship development for long-term success.

CASE STUDY ANALYSIS AND
EVALUATION

Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Three recommendations...................................................................................................................3
Recommendation to improve the business......................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Executive summary
This report is all about to improves the taxi services that are provided by the BidTaxi. In the city,
this provides the taxes to the customer as the betting of the rates of the route and the distance.
For that customer have to provide the information about the distance and the number of the
passenger. This report provides the three techniques to improves the services and after that
provides the recommendation for the taxi services.
Introduction
BidTaxi is the refers to the organization that provides the taxi services to the user in the area. The
aim of this services to provides the taxi services to the customer as per the requirement of the
customer. The services work as the customer put the demand of the taxi then the details are
spreads to all the drives and then drivers put the costing details. This report provides the details
for the improving the services to the customer with the various new techniques in the taxi
services.
Background
Refers to the business then this is all about the taxi services for the customer. This is the type of
the ride-sharing. Below list down the various key elements of the business to the transportation
ministry.
 Refers to the business process then this is using in the state and the regional state
planning processes. This can be used for the for only the specific reason, there is no
specific requirement.
 There is problem arise in terms of the upgrading, standardizing and integrating for the
applying the new technology this is due to the improve the business and technology that
are used in the business.
 There are need to improves the efficiency of the transportation system, the reliability will
recover with the decrement in stopped and delays.
 There is need to apply the strategies and need to collaboration with a lot of the services,
some of the common services are emergency services, law enforcement and towing
(Lang- Etl 2011).
Purposeful area of the transportation ministry for the business operation
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 Refers to the transport system then this plays the important role in the development of the
management of the multi-model traffic. The tracking has the major impact on the freight
movement and the other impact is the transit the network. Some of the other factor of the
that have the huge impact on the multi-model traffic.
 Refers to the handheld technology then the traveller information is the most important
part of the transportation system. The customer demands the feedback for the services
that they got from the transportation department. This can be done with the help of the
sound judgment decisions.
 There are a lot of incidents are happening due to misshaping are over the travelling
routes, there is need to manage all the misshaping’s to reduces the delays and improves
the quality of the services.
 There is need to manage the transportation system as the demand of the system is
increased and at that time there is need to manage the traffic and the vehicles at the same
time. For that, there is need to manage the time as per the customer demand and fulfil the
demand of the customer and manage the traffic and the vehicles and the incident of the
traffic.
 There is need to manage the environment system, as the transportation system is not for
the particular area so, there is need to manage the environment (Ferrari, 1999).
Three recommendations
1. Trajectory detection method
This is one of the tools, that is used to provides the information about the traffic and the route to
the user. This is one of the best technique for the new customer that comes in the town and does
not any route and the details about the cities. With the help of this, it is easy to get the details
about the taxis and the route of the cities. There are problems arise with the new customer in
terms of getting the misbehave by the taxi drivers. Another problem is taking a large amount of
cost for dropping from one place to the another. There is a need to develops the online services
of this GPS and the trajectory method or need to develops the mobile application, so it is easy to
use by the new customers. With the help of this application or the website, the customer will able
to get the details about the traffic routers for one place to other, he can able to know the cost and
time required to reach that point. Other than this can provides the details about the drives that are
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running the taxis over that particular cities. Over the application and website, the user can able to
get the precise location details to the user and this will help them to manage the cost and the time
of the journey. Another most important thing while the user selects the taxi for travel, then there
are shows the information of the driver, and with them, all the is a rating of the drivers are also
mention with the driver details. At the time when the customer sits in the vehicle then the GPS
system starts and shows the routes to the user. If the driver takes the wrong turn and it shows the
error or starts the alarm so the customer will able to understand the there is some misbehaving
start by the driver and he can able to take some action against the misbehaving.
Some of the major advantages of this Trajectory detection method are:
 This helps to understand the routes of the new cities.
 Helps to manage the costing of the journey.
 Helps manage the cost and time of the journey.
 Helps to reduce the misbehaving of the drivers (Graham, Halpern, 2018)
2. Feet management system:
This is one of the techniques that is used to manage the costing, fuel, vehicles and the safety
management. This is one of the techniques that is used to manage all the taxies and the working
of the taxies in the cities. There are a lot of failure of the taxi system are present all around the
world, need to manage all the taxi services. There is a various failure of the system are in terms
of the time management and the services to the customers. With the help of this it is easy to
manage some of the requirement are listed below:
 Improve the time managing:
By the use of this techniques, it is easy to manage the time of the customer and the drivers. With
the use of this, it will manage the all the system in the organization, that will help to manage the
time. It starts with the route planning for the customer. There is need to manage the time of the
arrival and the departure of the customer. The schedule should be managed according to the type
of the route. In the various route the traffic is high, then manage them as per the traffic over the
area.
 Fuel managing:
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This is one of the techniques that is used to manage the cost of and improves the profit. There is
need to maintain the vehicle and take care of the services of the vehicle at regular intervals of
time. With the use of the tracking system, this will manage the refuelling system of the vehicle
after the particular time. And with that, it also helps to manage the some of the failures of the
vehicles and helps to save the time.
 Better customer services:
By the use of the tracking service, it is easy to provide the better services to the customer. By the
use of the tracking system, it is easy to track the route and manage the time. This provides the
details about the driver and the rating of the driver this will reduces the misshaping’s. (Kumar-
Etl, 2014)
3. Rideshare services:
This is one of the best technique and gets the good response from the customers. With the use of
this, it is easy to get the taxies and required fewer charges of taxies. There are some of the other
benefits of this rideshare are present. Some of them are detailed below:
 Low charges of the taxies:
By the use of the rideshare, the charges of the fire are reduced as the distance is same and the
number of customers is increases and the total amount is divided among all of the customers.
 Taxi available at any time:
As the customer want to ride from a place to other, and required a blank taxi, without sharing
then it may take time to the taxi available for the user. But in case the user agrees to the sharing
then there are chances of more taxis are available for the same route.
 Offers to the new customers:
There are is always an offer is available for the new customer to attract the new customer
towards the taxi services. As the new customer wants to share the ride then there are offers are
available to the customer and by the use of the offers, the costing reduces (Khunger, Carr, 2014).
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Recommendation to improve the business
The reputation of the organization improves as the organization provides the good services to the
customer and treated well to the new and the old customers. By the good services in the field of
any business, in this report about the taxi, then the market of the organization is also improving.
Below the list, two recommendations for the BidTaxi to improves the business.
 Apply the continuous improvement:
There is always a scope for the improvement in the business. The organization have to always try
to provide them something new to the market and then analyse the impact of the improvement in
the business. The major source of the improvement is to take the customer feedbacks. There are
need to always try to get the feedback to the user and this will help to make the rapid
improvement. Other than this try to apply the project management in the business, with the help
of the project management the working of the new technique is efficient. The costing and the
scheduling of the improvement are improved by the use of the project management. The BidTaxi
try to add more automation services to the customer, by the use of the automation there are
chances of failure reduces and the customer satisfaction increases (Ylänen, 2017).
 Develops the customer relationship:
There is a need to develop the customer relationship to improves the business and the customer
relation is developed as there are good services are provided by the BidTaxi. As the services are
of the good quality then the customer automatically starts connecting to the organization for the
services. There is a need to provide the good services as per the nominal price. As refers to the
taxi services then the costing journey is mattered much to the customer. There is a need to
provides the and develops new offers to the customer to keep connected to the organization.
Other than this there is a need to develops the various of the services to the new customer so, the
more customer is coming and attached to the organization for the services. Online marketing is
one of the best tools at the current time to attract the customer and the user. There is need to
keep update the online market for the taxi and avail the new offers to the customer and keep
engaging the customer with the new offers and services.
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Conclusion
This report is all about the BidTaxi, provides the details about the tax services. There are a lot of
failure of the taxi services are describes in this report with the solution of that failures. This
report provides the current situation of the BidTaxi. This report provides the three
recommendations to improves the taxi services. By the use of that techniques, it will improve the
customer satisfaction. At the end of the report provides the recommendation to improves the
business. By the use of this recommendation, the business of the taxi services is also improving.
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References
 Ferrari, P. (1999). A model of urban transport management. Transportation Research Part B:
Methodological, 33(1), 43-61.
 Graham, A., & Halpern, N. (2018). Introduction to The Routledge Companion to Air
Transport Management. In The Routledge Companion to Air Transport Management (pp. 29-
36). Routledge.
 Hamrick, M. R., & Ingman, R. M. (2017). U.S. Patent No. 9,734,698. Washington, DC: U.S.
Patent and Trademark Office.
 Khunger, S., & Carr, D. L. (2014). U.S. Patent No. 8,688,532. Washington, DC: U.S. Patent
and Trademark Office.
 Kumar, D., Bezdek, J. C., Rajasegarar, S., Leckie, C., & Palaniswami, M. (2017). A visual-
numeric approach to clustering and anomaly detection for trajectory data. The Visual
Computer, 33(3), 265-281.
 Lang, W., Jedermann, R., Mrugala, D., Jabbari, A., Krieg-Brückner, B., & Schill, K. (2011).
The “intelligent container”—a cognitive sensor network for transport management. IEEE
Sensors Journal, 11(3), 688-698.
 Ylänen, J. (2017). Continuous improvement in order delivery process of make-to-order
products.
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