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Big Data And Its Business Impacts Assignment

   

Added on  2020-04-13

14 Pages3662 Words133 Views
Running head: BIG DATA AND ITS BUSINESS IMPACTSBig Data And its Business ImpactsName of the StudentName of the UniversityAuthor’s noteAbstract

1BIG DATA AND ITS BUSINESS IMPACTSThe big data analytics can make significant impacts on the business performance of theenterprises. Very little research has been conducted on the implications of big data analyticsfor the business intelligence and the business value. The research study has been made to fillin the gaps in knowledge by effective implications of big data analytics on business value andbusiness intelligence for the data accumulated from the Social Media channels in the UnitedStates. Based on the exploratory nature of the research, the research study adopts thequalitative research to collect data and analyse. A robust semi-structure questionnaire hasbeen built for carrying out the research. Twenty questions have been planned to carry outwith the respondents like the IT consultants, Senior managers and IT managers. The datacollected from the survey will be analysed using the software NVivo to identify issues andchallenges for creating value via big data analytics for the business intelligence purposes. Thebig data analytics can prove to be useful to acquire and manage large chunks of data of thesocial media. In this way, the social media channels can get benefited via business value.Table of Contents

2BIG DATA AND ITS BUSINESS IMPACTS1. Introduction............................................................................................................................4Research questions.................................................................................................................52. Literature review....................................................................................................................62.1. Business Intelligence and Business Value......................................................................62.2. Big Data..........................................................................................................................62.3. The impact of Big Data in enhancing business value.....................................................72.4. Challenges of Big Data analytics....................................................................................83. Research Methodology...........................................................................................................94. Questionnaire development and Data collection..................................................................105. Limitations and Future direction..........................................................................................116. Conclusion............................................................................................................................127. References............................................................................................................................13

3BIG DATA AND ITS BUSINESS IMPACTS1. IntroductionBusiness Intelligence and the Business value is the methodology that helpsappropriate usage of data for conducting everyday business activities in an efficient manner.The BI and the business value assists in improving the overall business activities (JohnWalker, 2014). The business value also helps in identifying the risks involved as well as thepotential data threats. Thus overall business insights can be known by following anappropriate business methodology. The advent of internet technologies has facilitated the accumulation of large volumeof data from varied sources and thus creating new opportunities and challenges for businessintelligence as well as business value (Wamba et al., 2015). The enterprises can now handlelarge data and complicated data with the aid of internet technology and the concept is knownas the ‘Big Data’. This data contains unstructured and structured, simple and complicated information(Groves et al., 2016). Wal-Mart has the capability to manage above one million transactionsevery hour. Twitter posts about five hundred million transactions per day. The usage ofYouTube, Twitter as well as Weibo generally contributed about ninety percent of the datacurrently available in recent times. This research methodology will focus the concept of big data analysts and its impacton the business intelligence and business values for collecting data from the social mediasources. Researches have been done for the business values focusing on the research, on thetechnical problems associated and the possible solutions for the problems incurred. However,no practical implications for business value have not been implemented so far. The followingresearch study will focus on the practical implications of the big data on to business

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