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Marketing Research: Advantages of Data Analytics and Digital Tools

Prepare a report on the impact of technology on marketing research in today’s business environment for JWS Research, a marketing research consultancy.

7 Pages1784 Words409 Views
   

Added on  2023-06-10

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This report explores the advantages of data analytics and digital tools in marketing research. It discusses the impact of social media, improvements in data collection, mobility in data analysis, and full funnel marketing. The report suggests that companies should adapt to these technologies to personalize their services and remain competitive. The report also highlights the importance of authenticating third-party data and cross-device tracking. The report concludes that data analytics is essential for market research companies to provide perfect data analysis for their clients.

Marketing Research: Advantages of Data Analytics and Digital Tools

Prepare a report on the impact of technology on marketing research in today’s business environment for JWS Research, a marketing research consultancy.

   Added on 2023-06-10

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Running head: MARKETING RESEARCH
MARKETING RESEARCH
Student’s Name
University Name
Author’s Note
Marketing Research: Advantages of Data Analytics and Digital Tools_1
2MARKETING RESEARCH
Executive Summary
In the following report a detailed analysis of the data analytics technology and how wit can
create value towards the organisation have been highlighted. Focusing on the advantages that
the potential market researchers reap out of the business research software and how they
implement the data accumulated in order to develop their clientele have been highlighted. In
this regard, the company that have been focused upon, have been working with major
organisations which include a large and variegated clientele and as an impact they need the
implementation of analytics to recover third party data as they might have an insight of the
business prospects. Although the clientele of the company here includes a health care
institute, the business perspective of that client has only been considered here.
Marketing Research: Advantages of Data Analytics and Digital Tools_2
3MARKETING RESEARCH
Table of Contents
1. Introduction......................................................................................................................... 4
2. Discussion.............................................................................................................................4
2.1 Influence of the social media..........................................................................................4
2.2 Improvements in the data collections............................................................................4
2.3 Enhancement of mobility in Data analysis......................................................................5
2.5 Full Funnel marketing in an age of digitalisation............................................................6
3. Conclusion............................................................................................................................ 6
4. Reference List.......................................................................................................................7
Marketing Research: Advantages of Data Analytics and Digital Tools_3

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