Marketing Research: Advantages of Data Analytics and Digital Tools
Prepare a report on the impact of technology on marketing research in today’s business environment for JWS Research, a marketing research consultancy.
7 Pages1784 Words409 Views
Added on 2023-06-10
About This Document
This report explores the advantages of data analytics and digital tools in marketing research. It discusses the impact of social media, improvements in data collection, mobility in data analysis, and full funnel marketing. The report suggests that companies should adapt to these technologies to personalize their services and remain competitive. The report also highlights the importance of authenticating third-party data and cross-device tracking. The report concludes that data analytics is essential for market research companies to provide perfect data analysis for their clients.
Marketing Research: Advantages of Data Analytics and Digital Tools
Prepare a report on the impact of technology on marketing research in today’s business environment for JWS Research, a marketing research consultancy.
Added on 2023-06-10
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