Big Data: Characteristics, Challenges, Techniques and Business Support

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explaining big data and its characteristics.............................................................................1
Describing challenges of big data analytics...........................................................................2
Explaining techniques available analysing big data..............................................................3
Explaining how big data technology support business along with appropriate examples.....4
CONCLUSION................................................................................................................................5
POSTER...........................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Big data is concerned with large, hard manage volume of information in both structured
and unstructured form that provides assistance in formulating strategic decision. In the current
era, there is higher requirement to get effective decision-making by using big data in turn
competitiveness to get desirable outcome. Big data has been in use since early 1990s that is
founded by Roger Mougalas that has been applied to understand existence of it. The current
report will pay attention on involving characteristics, challenges, and techniques of using big
data. Present report will pay attention on explaining how big data technology can be used to
support business along with example.
MAIN BODY
Explaining big data and its characteristics
Big data is one of the significant factor that contributes in formulating effective decision
for the purpose of gaining ability to accomplish objectives of firm. It basically provides insights
to improve the ability to make decision so that competitiveness can be achieved (Zhang, 2018).
There are few characteristics of Big Data (BD) which in evaluating appropriate selection of
factors in order t o make effective decision. Features of BD are as follows:
 Velocity is found to be important as compared to the other feature as creates speed by
which data can be formulated in real time. It contains linking of incoming data sets
speed, rate of change ,etc.
 Variety is concerned with obtaining data from the different type of big data that
comprises structured, unstructured and semi structured. This varied form of data permits
to get appropriate ability to gain significant information in turn better capabilities to
make decision.
 Volume is refers to the enormous size that has been gathered from the different sources.
It is one of the crucial feature of big data as the name depicts (Chin, Li and Chen, 2017).
In addition to this, it allows company to make sure that higher number of data gathered
to make effective decision.
 Value is associated with transferring tsunami of data into business. It is one of the
significant feature of BD as helps in getting valuable, reliable data that can be stored,
process and analyze.
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