Big Data Privacy

Big Data Privacy
Name of the Student
Name of the University

Introduction
 Big data is stated as a significant field, which majorly
treats various methodologies to analyse, systematic
information extraction (Constantiou & Kallinikos, 2015).
 Big data helps to deal with numerous data sets that are
much complex and larger in size.
 The three characteristics of big data are 3Vs, which are
volume, variety and velocity of data.
 Big data in social media helps to maintain data security
and privacy by elimination of complexities (Chen, Chiang
& Storey, 2012).

Description of Big Data
characteristics
 The first V is the huge or extremely volume of data,
which is measured on the size of the data within an
organization.
 The second V refers to broader or wider variety of
data types to understand the different variety and
deal with data complexity.
 The third V refers to the velocity at which the data
sets are being processed by the respective user.

Understanding Big Data Privacy
 Big data, being a major technology to properly use user
behaviour analytics, any advanced data analytics method and
predictive analytics.
 New correlations are being searched to spot major business
trends, disease prevention, combating of crime and several
others.
 The governments, advertisements and executives of
businesses can deal with difficulties with large data sets.