BSBMGT517 : Manage operational plan Assignment
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Apex Institute of Education
Manage Operational Plan (BSBMGT517)
Added on 2020-05-08
BSBMGT517 : Manage operational plan Assignment
Apex Institute of Education
Manage Operational Plan (BSBMGT517)
Added on 2020-05-08
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Black Bean’s Café Operational planbyCourse:Tutor:University:Department:18 October 2017
Table of ContentsTASK1.....................................................................................................................................................31.1 Human capital..............................................................................................................................31.1.1 Key Personnel.......................................................................................................................31.1.2 Recruitment..........................................................................................................................31.1.3 Training.................................................................................................................................31.1.4 Remuneration.......................................................................................................................31.2. Marketing Strategy.....................................................................................................................31.2.1 Membership system.............................................................................................................31.2.2 Advertising............................................................................................................................41.3 Recruitment Policy and Procedure..............................................................................................41.4. Stakeholder Consultation process...............................................................................................6TASK 2....................................................................................................................................................72.1 Meeting Plan................................................................................................................................7TASK 3....................................................................................................................................................93.1 Report on the implementation of the proposed operational plan...............................................9References.............................................................................................................................................9
TASK1Black Bean’s Café is a business that operates in the hospitality sector which is verycompetitive and demands the highest level of customer service. For the management toachieve their goals and market sustainability, they have to develop and implement a detailedoperational plan. An operational program will be of much benefit to the business because itwill majorly focus on the products and services offered and develop strategies to exploitmarket share and improve financial predictions. Furthermore, the operational plan will focuson the significant components of the business namely human capital, financial obligations,risk evaluation and life span approximation of a project, sustainability, and exit strategy.1.1 Human capital 1.1.1 Key PersonnelThe organization’s employees include two cashiers, five waiters (three on permanent and twoon a casual basis) and one manager. The waiters work in shifts depending on the time. Duringpeak hours there are three waiters and one cashier and during the off-peak period only twowaiters and one cashier are on duty. The peak hours include lunch, breakfast and dinner.According to the Australian Workers union, workers are expected to work for a maximum of36 hours a week (AWU, 2016). Due to the capacity of customers served and marketcompetition; the business should hire an extra cashier, quality officer, and one part-timeworker.1.1.2 RecruitmentBlack Beans café adopts particular procedures for hiring employees by its policies such asads in the newsletters (Scott, 2015). Stylish posters for existing openings should be placed onthe government notice boards. Followed by the scheduling of the interviewing date for thesuccessful job applicants. The professional interviewing panel will then vet all the potentialcandidates after which the successful candidates will be made aware of the terms andconditions of employment. Employment is only based on merit (Hoque, 2013).1.1.3 TrainingTraining should be conducted to the existing employees and the new recruits. The newemployees are to undergo orientation so as to make them aware of their respective roles andresponsibilities, organizational policies, goals and mission (Nadler and Nadler, 2012). Theenterprise should also exploit the method of on job training so as to equip the new (Phillipsand Phillips, 2016). On the job Training method is significant because it will make the staff to
be aware of what is expected of them and also to instil in them the necessary skills forproviding efficient and effective products and services. Seminars and workshops should be held twice a year in conference halls and a consultant isto be hired on contractual basis to carry out the seminars. Additionally, all staff is to taken tothe already established competitors for exposure and knowledge sharing (Singh and Mohanty,2012).The management should also undertake capacity building programs as will be planned by thedepartment of the human resource management at the termination of each financial year. Thiswill serve to congratulate the employees for their effort and reward the outstanding ones.Also, such programs will ensure that the workforce is equipped with new skills andencourage brainstorming (Hameed and Waheed, 2011)1.1.4 RemunerationTable 1: Current Remuneration and IncentivesTitle 201120122013 Waiters 50,990.0070,450.00130,598.00 Cashiers324,560.00432,987.00898,743.00 Total employees81017 Total payroll 375,550.00503,437.001,029,341.001.2. Marketing Strategy1.2.1 Membership systemThe sales strategy aims at attracting and retaining the first time customers thus promotingsustainability of the enterprise. (Armstrong et al., 2015). The company should introduce aMembership system as a sales tactic. This will offer the customers the opportunity ofregistering for the membership via email and the privilege of purchase discounts.Additionally, with this system the customers will be able to purchase products on credit.Furthermore, they will be able to book for any meal at any time and collect it later. Inaddition to the membership system, the enterprise should create an app through whichcustomers can easily access the products and services.
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