This article discusses the material issues faced by Blackmores, including unethical practices in the Chinese market, misreporting of revenues, and regulatory risks. It suggests measures to address these issues, such as auditing contracts with Chinese retailers, carrying out a forensic audit to determine sales and inventories, and constituting a risk management committee to address present and futuristic business risks. The article also emphasizes the need for a code of ethics and conduct and stringent oversight to ensure that quality standards are not lowered.