Assessment 1 Blogging to communicate References

This is a list of references used in Assessment 1 Blogging to communicate. It includes books, journals and online sources that were used to gather information on topics such as customer feedback systems, marketing strategies, digital marketing tools, and more.

REFERENCES
Books and journals
Chang, F.M., Liu, T.H. and Ke, J.C., 2018. On an unreliable-server retrial queue with customer
feedback and impatience. Applied Mathematical Modelling. 55. pp.171-182.
This reference is used in customer feedback system section, this is reviewed and reliable. Under
this CFS software is discussed to collect the consumer feedbacks. As with this
reference CFS information has been selected to discuss in CFS section.
Cooper, R.G., 2019. The drivers of success in new-product development. Industrial Marketing
Management. 76. pp.36-47.
Reference is used under the marketing strategy where the digital tools are discussed. NPD and
industrial marketing concept is chosen for discussing the marketing strategy section.
Datta, H., Ailawadi, K.L. and Van Heerde, H.J., 2017. How well does consumer-based brand
equity align with sales-based brand equity and marketing-mix response?. Journal of
Marketing. 81(3). pp.1-20.
It is used under the marketing mix category which discuss the element of marketing mix, also it is
taken from the reliable source. Consumer brand equity details has been selected for citing
in marketing mix section.
GURL, E., 2017. SWOT analysis: A theoretical review.
This reference is used in the SWOT analysis section where the information is collected regarding
strength, weakness, opportunity and threat elements to address the market environment.
Hanssens, D.M. and et.al 2018. Consumer attitude metrics for guiding marketing mix decisions.
In LONG-TERM IMPACT OF MARKETING: A Compendium (pp. 557-600).
As the importance of consumer behaviour is selected for discussing how it impact the decision
making for marketing. For the long term marketing impact it has been used as how
consumer behaviours impact the decision in making of marketing decisions.
Liu, Y. and Whitt, W., 2017. Stabilizing performance in a service system with time-varying
arrivals and customer feedback. European Journal of Operational Research. 256(2).
pp.473-486.

Customer feedback information is collected so that decision can be made. This reference is used
in the customer feedback system, where it discuss the importance of customer review in
making decisions.
Naim, A., 2021. Applications of Marketing Framework in Business Practices. International
Journal of Innovative Analyses and Emerging Technology. 1(6). pp.171-186.
Emerging technology information is selected from the article as how it plays an important role in
innovations. It is used under the category of digital marketing as how digital tools are efficient in
marketing of the services.
Nasirun, N. and et.al 2019. Role of marketing mix and halal certificate towards purchase
intention of agro based products. International Journal. 2(7). pp.37-46.
Marketing mix information is chosen from the article to discuss it in marketing section. This
reference is utilised in marketing mix section as how it helps in promoting the products
and services.
Nikunen and et.al., 2017. Micro-Enterprise's Digital Marketing Tools for Building Customer
Relationships. Management (18544223). 12(2).
Social media, influencing, you tube digital platform information are collected to discuss it is
digital tool section.
Peter, M.K. and Dalla Vecchia, M., 2021. The Digital marketing toolkit: a literature review for
the identification of digital marketing channels and platforms. New Trends in Business
Information Systems and Technology, pp.251-265.
This reference has been used in the section where the digital marketing tools has been analysed
as under this the information regarding identification of digital tools has been taken and
then it has been used for providing the information about types of digital tools is can be
used.
Romppanen, J.M., 2021. Segmentation, Targeting & Positioning (STP).
This has been used in the section where of STP marketing tools analysation from this, The major
elements of STP has been understand and then it has been used in order to describe the
content.
Solangi and et.al 2019. Evaluating the strategies for sustainable energy planning in Pakistan: An
integrated SWOT-AHP and Fuzzy-TOPSIS approach. Journal of Cleaner
Production. 236. p.117655.
This has been used as a concept in the context of Unilever as Unilever manages the concept of
sustainable production. From here, the concept of sustainability has been understand
and this has been applied here.
Widhaningrat, S.K., 2020. The development of marketing channels and inventory management
systems for SMEs. In Understanding Digital Industry (pp. 49-53). Routledge.

This has been used in making analysation of marketing mix as under this marketing channel
management has been described.
Zheng and et.al 2018. A systematic design approach for service innovation of smart product-
service systems. Journal of Cleaner Production. 201. pp.657-667.
This has been used in customer feedback system approach as it is concerned with the innovation
approach so, from here, the innovation approach has been learnt and then, it has been
applied here.
Online
Bishop, Trinidad[Place of publication not identified]World TechnologiesPUBLISHER2012
This has been used in the section where STP has been analysed as it is concerned with the
targeting population in marketing
Customer Feedback Loop, 2019. [online]. Accessed
through<https://www.useresponse.com/blog/customer-feedback-loop-how-to-close-it-
right/>
This references is concerned with the image that is used in report which is related to customer
feedback loop.
Kotler, Philip,Armstrong, Gary,; Harris, Lloyd C.,; He, Hongwei,Eighth European
editionHarlow, England :Pearson2020Total Pages 1 online resource (xxvii, 689 pages) :
It has been used in describing the 4ps of marketing as the information regarding 4ps has been
reviewed in this.
Marketing Mix Analysis on Unilever, 2021. [online]. Accessed through
<https://www.slideshare.net/Sultan-mahmood/marketing-mix-analysis-on-unilever>
This has been used in the description of Unilever company as the information about Unilever
has been taken from here.
Marketline advantage, 2021. [online]. Accessed through <
https://www.uwe.ac.uk/study/library/databases/a-z/marketline-advantage >
This has been utilized in analysation of marketing strategies used in business.