Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and
Insight

TABLE OF CONTENT
 INTRODUCTION
 LO1
 CONCLUSION
 REFERENCES

INTRODUCTION
 Consumer behaviour is referred to as the in- depth study on
how an individual will select, use, purchase and dispose off
the goods and services in order to satisfy their particular
needs. It is very crucial in determining the underlying
motive of the consumer to purchase specific goods and
services.
 This study will highlight, various strategic factors such as
social, personal, cultural and psychological which in turn
influence the consumer behaviour.