Individual Management Report on PESTEL Analysis, Market Segmentation, and Entry Modes for Blue Frontier Ltd. in USA

INDIVIDUAL
MANAGEMENT REPORT

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTEL Analysis of digital marketing in US-............................................................................3
Three modes for entering into the market-..................................................................................5
Market segmentation and Targeting-...........................................................................................8
Porter’s generic strategy for AMS Company-...........................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
This report has discussed the PESTLE analysis of US for identifying the factors of the country
for expansion of the business. Along with this it will also include the concept of market
segmentation and target market of Blue Frontier company as well as the Porter's generic strategy
which can provide them the competitive advantages. This report has also discussed the entry
modes for the Blue Frontier company.
INTRODUCTION
Strategic marketing addressees the high level of considerations such as targeting market, services
to be offered to customers, setting the price and how these can be promoted. This strategic
marketing helps in achieving the organizational goals and objectives by using the marketing
principles as well as help in maintaining the competitive advantage. Blue Frontier Ltd company
is a leading UK digital agency offering professional web design, development, mobile app,
digital marketing and the IT services to its customers. This report will discuss the PESTEL
analysis of US and the product as well as the threats and opportunities that Blue Frontier Ltd. .
Can face in the country. This report will also include the three modes of market entry which will
be appropriate for Blue Frontier Ltd company. Along with this, it also involves concept of
market segmentation and the target market and porter's generic strategy for Blue Frontier Ltd.
company which can give them the competitive advantage.
MAIN BODY
PESTEL Analysis of digital marketing in US-
PESTEL analysis is a tool used to by the marketers for evaluating the macro environmental
factors that can affect the working of the organization or an industry (Matovic, 2020). It helps to
understand the aspects of the target market. It comprises six external factors that can affect the
performance of the organization.
Factors of this analysis are such as
1. Political- Political factors are those factors which can have impact on the performance of the
organizations. The particular target market can be affected by the stability of the political system.
The political factor can be such as tax policy, environmental regulations, trade restrictions as

well as trade reforms. Political situation of USA is better which will help Blue Frontier
Company for starting up of business. For example. Apple is the leading company in technology
sector which is based in USA (Rotz, and et.al., 2019). Digital marketing is very important
marketing services as day by day everything is getting online so to develop, digital marketing is
the best way to serve the customers as this most growing business in USA. Using latest and
advanced technology will help the company to compete and penetrate the technology in USA.
2. Economic Factors- Economic factors has a significant effect on the performance of the
business as they mostly affect the demand of the consumers. These factors can be like
employment wages, inflation rates, consumer confidence, and interest rates. Economy of USA
stable which will help Blue Frontier Company for start-up of the business. Blue Frontier
Company will also get affected by these factors (Bernhagen, Kollman and Patsiurko, 2022). The
interest rate when change it affects the customers (Auerbach, Gorodnichenko and Murphy,
2020). Digital marketing business will also be affected if there is any change in the economy of
USA.
3. Social factors- Social factors can influence the business decisions as well as their working in
the organisation. As the internet economy is increasing day by day because of which the role of
influencers is also increasing. The most significant social factors that can affect the digital
marketing business in USA can be the population growth, health consciousness, career attitudes
and many more (Kreuter, and et.al. 2021). These has more impact on AMS Solutions Company
as they have direct impact as it depends on understanding of the customers by the marketers.
4. Technological Factors- Technology is changing rapidly in the all over the world. To combat
with the changing environment, it is very important to adapt the technological changes. These
factors can be like engine efficiency, computer calculation and speed, automation, security for
cryptography, artificial intelligence etc (Drucker, 2018). The technology used in USA is highly
advanced which will help AMS Company to grow in this country. AMS Ltd. company when
enter into the market of USA it may have impact on the its business by the factors which are very
much advanced in USA so to use that level of technology in the businesses would help them to
survive in the market.
5. Legal factors- These are the factors when changed by the government may affect the
businesses. These factors which can affect the working in USA in Blue Fronteir Ltd Company
can be such as privacy law obligations, terms and conditions, consumer law and marketing,