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Ashanti Marketing Solutions Company

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Added on  2020-12-10

Ashanti Marketing Solutions Company

   Added on 2020-12-10

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Strategic Marketing
Ashanti Marketing Solutions Company_1
EXECUTIVE SUMMARYThis project summarises about the Ashanti Marketing Solution, which is a marketingfield company and provide marketing solution to various companies. The company is attractingthe customers by providing affordable price services to clients. In this given case company isgiving marketing solution to McDonald's for their new product Mc-pizza in country Ghana. Thereports includes the evaluation of internal and external factors which is done with help ofPESTEL and SWOT analysis. As segmentation and targeting will help company target potentialmarket easily.
Ashanti Marketing Solutions Company_2
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. PESTEL analysis of organisation............................................................................................12. Assessment of market entry modes..........................................................................................33. Concept of market segmentation and targeting.......................................................................44. Porter's Generic strategy..........................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Ashanti Marketing Solutions Company_3
INTRODUCTIONStrategic marketing is a tool which is used by companies to take competitive advantageby use of their potential strength. This is a futuristic approach which mainly focus on theachieving goals and taking competitive advantage. To understand this concept company, AshantiMarketing Solution has been selected. The company provides different marketing solution to invarious countries. In this given case, McDonald's is client of Ashanti Marketing Solution. ThePESTLE and SWOT analysis is being explained for this report. As there are different marketentry options for company which is being explained this project. As potential target market forCadbury is being evaluated in this report. Apart from this to take competitive advantage, Porter'sgeneric strategy has been explained.MAIN BODY1. PESTEL analysis of organisationMacro environmental analysis is analysis of external factors which affect the organisationdirectly and indirectly. This includes the PESTEL analysis which have impact on theorganisational activities. As McDonald's is planning to launch their first store in Ghana inupcoming years. So for doing PESTLE analysis for new market McDonald's hired AshantiMarket Solution for analysis of these factors. As it is very important for the company to analysethe market factors before entering in new market. It helps in identifying the effect of factorswhich could have positive or adverse effect on company's business. This analysis is veryimportant in for organisations to formulate plan and policies according to market factors. Theanalysis are as follows:Political:Political factors are those which are related with political condition of country. Aspolitical factors have the direct impact on the organisational activities. The political factorsincludes fiscal policy, taxes, trade and tariff policy and political stability of country. AshantiMarket Solution will have to analyse these factors for McDonald's in Ghana. An unstablepolitical condition of Ghana could lead to less profit for organisation. So it is very important formarketing consultant of McDonald's, to analyse political factors effectively and then accordinglyprovide the relevant information to company (Souitaris and Maestro, 2010).Economic:1
Ashanti Marketing Solutions Company_4

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