To Change or Not to Change: The Blue & Green Design Technology Company

Group Case Study
To Change or Not to Change: The Blue&Green Design
Technology Company
Prepared by: Alex Dunbar, Desi
Tsimopoulos, Evanthia Amanatidis,
Hayden Butcher & Sylvia Potgieter
Prepared for: Dr Valerie Caines

TABLE OF CONTENTS
1. Introduction
2. Case Overview
3. Stakeholder Mapping
4. Ishikawa Diagram
5. 5-Why’s Analysis
6. Prioritisation Matrix
7. Recommendations
8. Conclusion
9. References

1 INTRODUCTION
Management of organisational change is becoming increasingly important within
today’s complex, constantly changing business environment (Todnem By 2005).
As such, the role of change manager is critical if organisations wish to maintain a
competitive advantage. However, this is no easy task, confusion surrounding
change implementation leads 70 percent of change initiatives to fail (Beer &
Nohria 2000, p. 87). This is highlighted within the Blue&Green Design
Technology Company case where change agent Neyla Bulut experiences
resistance and fails to implement a number of changes. This is concerning as a
number of changes are paramount for the future viability of the company due to
an increasingly competitive landscape.
Following the case study method by (Lundberg & Enz 1993) our group dissects
the case and utilises a number of proven change management tools to assist
with its analysis. We then provide a set of actionable recommendations which
can be used to re-focus the change attempts and assist with their successful
implementation.
2 CASE OVERVIEW
Change management is a crucial part of a company’s success, as there is
constant change in the market due to ever-changing customer demands and
cutthroat competition from other companies as well new entrants. The change is
majorly implemented by the managers who encounter a lot of resistance due to
various changes in the market and macro and micro factors that affect the
company.
The change implementation will surely help the company is striving for the best
nut it also hampers many organisation as most of the companies face difficulty
while implementing the change resulting in considerable failure. This will be
depicted in this report by further explanation on the company Blue & Green
Technology, which is a company established in 2009 and have specialised in
water treatment solutions. The company has created its field of expertise in
making the environment healthier, by creating water networks, swage networks,
irrigation networks. In the following case study, the manager Neyla Bulut have
tried in implementing various changes but has failed considerably as the
techniques have been altered and there is possible chances that the employees
have failed to negotiate them and successfully implement them. Therefore, the
further steps that must be taken by Neyla Bulut is to create chances for the
company to recover, the steps that will be taken in fighting the resistance will be
first implementing a good CSR strategy which will help them continue to serve
well to the concept of environment preservation. A stakeholder mapping will help
the company to analyse its stakeholders who can come forward in taking
tremendous steps in saving the legacy of the company. A ishikawa diagram will