Organisational Change Management: The Blue Marina Restaurant

Running head: ORGANIZATIONAL CHANGE MANAGEMENT
Organisational Change Management
[The Blue Marina Restaurant: Managing Change in Difficult Times]
Name of the student:
Name of the university:
Author note:

1ORGANIZATIONAL CHANGE MANAGEMENT
The main purpose of this study is to cover a discussion on the change process which is
being planned for the “Blue Marina Restaurant” to help it overcome the recent failure. ‘Blue
Marina’ is a family-owned restaurant which seats around 100 people and offers the different
varieties of food stuff at affordable prices. The quality of foods is good and the restaurant looks
like more a fast-food center. Until recently, it was doing well; however, for the first time in a
generation the restaurant went on to loss. Few reasons have been identified to have majorly
impacted the performance. Those are ineffective co-ordination between waiting & kitchen staff,
longer turnaround times, and lack of good quality customer service. The manager has identified a
few other reasons to be responsible for the loss. Those are the economic crisis, increased
competition, the opening of new pub & restaurants and increasing cluster of similar businesses
near to ‘Blue Marina’. The manager has decided to give way to his son who has recently finished
his Masters in Business Administration. Despite knowing that these are difficult times for the
restaurant, the newly crowned manager has decided to go with the change process. New business
strategies have been made which will not just cover a make-over of the existing restaurant but
also the opening of two new chain restaurants. The newly planned strategies will require a huge
sum of the amount which is why few existing staffs despite being acknowledged the concept are
worried of the outcomes. Therefore, the ex-manager has suggested the newly deployed manager
approach a consultant, so that, the change process is effectively guided by its vision and
prevented from any potential loss.
Answer to Question (1)

2ORGANIZATIONAL CHANGE MANAGEMENT
Internal drivers: ‘Blue Marina Restaurant’ has some operations related issues such as long turn-
around time, ineffective coordination between different departments and an average customer
service. On the other side, competition in the nearby areas of the restaurant has increased. The
inability of ‘Blue Marina’ to enhance its customer base and a relatively increasing competition
are the internal drivers of change.
Strengths  Quality foods at affordable prices
 Easy to access
 All varieties of foods from startups to appetizer
and to dessert
Weaknesses  Long turnaround time
 Wait time is longer
 Ineffective co-ordination between departments
 Average customer service
Opportunities  Growing food culture
 Increasingly growing demands for quality foods at
competitive prices
 Change process to undergo
Threats  Increased competition
 Incrementing numbers of new openings of
restaurants within a radius of Blue Marina
 Change process could also fail to lead to a huge
loss
 Increasingly growing trends towards healthy eating

3ORGANIZATIONAL CHANGE MANAGEMENT
Table 1: SWOT of Blue Marina Restaurant
External drivers: There are few customers who book the seats in restaurants by logging to the
restaurant’s official website. However, ‘Blue Marina’ does not have such system at the moment.
Economic crisis is also a threat which requires effective strategy making from restaurants. On the
other hand, ‘Blue Marina’ is losing its competency for numerous reasons as mentioned earlier. It
also means a reduced capability to fight the economic odds. Hence, these facts are the drivers of
change.
Political  Political barriers to entry in the food industry are
manageable
 Government policies relating to the food industry
keeps on changing
Economic  Economically crunch situations can be a test for
profitability
 Economic fluctuation can cause job attrition.
Hence, there will be the shortage of staffs.
 Cost of materials if raised will hamper its cost-
effectiveness
Socio-cultural  Many people are employed in part-time and full-
time based works. Such people usually rely on
restaurant food which is good for Blue Marina
Restaurant.