Key Aspects of Blue Ocean Strategy and Lean Start-up Process

This article discusses the key aspects of Blue Ocean Strategy, including the creation of uncontested market space and execution into strategy. It also covers the innovator's dilemma, the importance of strong management, and the lean start-up process. The article emphasizes the benefits of lean start-up for start-ups and big companies alike.

The presence of Blue Ocean strategy enables in generation of new ideas and helps in
overcoming the barriers. It is one of the potent tools that enable movement of the process in
the desired direction. The presence of this strategy ensures that organization is benefitted in
terms of strategy and market space. The key aspects of these strategies are as follows:
Key aspects of Blue Ocean Strategy
Creation of uncontested market space
The key aspect of Blue Ocean strategy is to create market space of an uncontested nature. it
further strives to make the competition irrelevant in nature by reconstruction of the
boundaries. The conventional method is more directed towards the functional area. The main
aim over here is to stress upon the advantages that they possess. On the contrary blue ocean
strategy influences them to come out from the boundaries and define new concepts. Hence,
the focus moves to across the blue ocean strategy and break out from the orthodox
movements. This leads to creation of new, as well as market space that is uncontested and has
high profitable growth.
Develops execution into strategy
The execution is transformed into strategy. The process, as well as tools ate exclusive in
nature and easier in terms of communication. The blue ocean strategy can be defined as a
strategy that connects analytics with the dimension of the human or organization. It lays
emphasis and pay heed to the importance of interlinking with the mind of the people with a
new defined strategy so that when it comes to the individual level, people embrace it of their
own and hence is in a situation to move beyond the mandate execution to voluntary
cooperation in implementing this. To ensure that, this happens blue ocean strategy does not
differentiate strategy formulation from execution. Blue ocean strategy ensures a strong
execution into strategy that initiates through the movement of process that is fair in nature in
the making, as well as rolling of strategy. Fair process consists of engagement, explanation,
as well as preparation for the implementation by invoking the fundamental pillars of trust,
commitment and cooperation of the organization.
Innovators dilemma
Strong management
It is the middle-level management that plays a leading role in weeding the ideas. The main
emphasis is on the idea that will have high conversion rates. Sustaining technology is easy in
this scenario for identification. When it comes to the concept of well-run companies, it will
automatically move towards ideas that keep the company propelling forward in terms of
strong profit scenario and high level of product for the customer. Hence, good managers are
doing the role that is needed to in terms of shifting the sustaining technology and curtailing
the ones that are disruptive in nature. From the dilemma, it is clear that the manager can
suffer a strong setback when they back up a project that fails. When it fails for the purpose or
reason of technology then it is not harmful in nature, however, if it fails for lack of market
then it is highly damaging in nature.
However, when the company is ready to pursue a new technology then the cost network and
value can lead it to failure. For instance, the sales and marketing department might not
support the new technology as they fail to cater to the customer requirement that means
innumerable decision goes against the disruptive technology.

Be patient for growth, and impatient for profit
The main challenge that the company face is that of a funding problem for the innovation that
is disruptive in nature. Further, if the market size is small the return will be small too. This is
due to the fact that disruptive innovation should begin at the low end of the market and
ensure a formidable work that disrupts the incumbents. Further, when it comes to the prospect
of investment it means investment into new growth initiative is good money until the time the
business is healthy. But when the scenario changes and the business come under immense
pressure then the good money transforms into a bad one. Such a pressure abstain the
innovator to go through the strategy and trace the disruptive innovation.
Lean Start-up process
It is one of the methods that teaches how to initiate a start-up, how to steer, when to turn and
when to accelerate the business. It is an approach that is principled in nature to the
development of a product. The lean start-up process is directed in a fashion that leads to the
growth of the business. The strategies can be properly ascertained and directed when the lean
start-up process is into action. The presence of lean start-up helps in gathering up of idea and
builds them into code followed by the measure that helps to create data and then leading to
idea. The presence of this tool enables transformation and the loop time is less when it comes
to this tool. The tool provide a formidable touch and helps in better management. Further,
removal of uncertainty leads to an enhanced procedure and helps in getting the process on
track. Through this process, the process of learning is highly influenced. The process consists
of actionable metrics that leads to the projection of cause and effect question. The benefit of
this startup resides in the fact that the process does not initiate with the business plan rather
begin with the search of a model of business. After some rounds of experiment and feedback,
a model that can be fruitful and result oriented is put into execution. Hence, the overall
discussion stress upon the fact that lean start-up is highly beneficial to the start-ups.
Furthermore, the lean start-up process is not only limited to a individual ventures rather is a
potent tool that is utilized by the big companies. Lean process is changing the entire process
of the start-ups and hence, must be used in a manner that is result oriented.