Global Business Environment: Analysis of GlaxoSmithKline plc

GLOBAL BUSINESS
ENVIRONMENT
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
About the company:....................................................................................................................3
The external environment analysis:............................................................................................3
An internal environment analysis:..............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Business environment is a concept that involves some internal and external factors which
are also known as micro and macro environment factors that has a great influence on operations
as well as decisions of a business firm. Global business environment refers to forces of
environment at global level or from various countries (Dulić and et. al., 2020). Every business
organisation in today's worlds operates beyond their home countries in order to have greater sales
and revenue so enters into global market. Every market has impact on business and hence brings
fluctuations in their workings. Internal factors includes company's analysis of SWOT that is its
Strengths, weaknesses, opportunities and threats. On the other hand macro environment includes
forces that takes birth form political, economic, social, technological, legal and environmental
factors in industry as a whole. The present report discusses about such internal as well as
external factors from global perspective. GlaxoSmithKline plc is a pharmaceutical company
which operates its functions at multinational level is being take into consideration for the report.
TASK
About the company:
GlaxoSmithKline plc is a pharmaceutical company that operates at global level having its
headquarter in United Kingdom. The company is got its establishment in year 2000 through a
merger in between Glaxo Wellcome and SmithKilne Beecham. It not only deals in
pharmaceutical products but also in consumer products and biotechnology goods such as
nutritional items, pharmaceuticals, oral healthcare, vaccines, over the counter medicines and
many more.
The external environment analysis:
External environment refers to those factors that brings barriers in smooth functioning of
business organisation. It sometimes brings positive or favourable conditions and sometimes a
negative or unfavourable impact on organisation as well as on industry (Hoffman and Bowditch,
2020). It includes PESTLE analysis that is a composition of political, economical, social,
technological, legal and environmental factors. Such for are not in control by businesses and
hence requires a quick respond to the impact because any delay can give a set back to company
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