SWOT Analysis and Operational Impact Analysis of Bentley in Global Business Environment

BM461 Global Business
Environment

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Apply SWOT analysis in respect of chosen organisation ..............................................................3
Operational impact analysis ............................................................................................................4
CONCLUSION ...................................................................................................................................6
REFERENCES.....................................................................................................................................7
Books & Journal:.............................................................................................................................7

INTRODUCTION
Global business environment is to be defined as process which comprises of external and
internal environment and impact upon organisational structure. In this changing market situation, it
is critically important to have appropriate knowledge about external as well as internal factors.
(Esmaeili, 2019). Main aim of this report is to understand the impact of global business
environment in business. Bentley, a auto-mobile manufacturing firm headquartered in U.K.
Volkswagen Group is parent organisation of Bentley. This report comprises of SWOT analysis and
operational impact analysis.
MAIN BODY
Apply SWOT analysis in respect of chosen organisation
SWOT analysis- It is type of framework which is used by entity to access and identify the
strength & weakness of firm. It is essential tool which helps in making decisions effectively after
analysing strength, weakness, opportunity and threats. It is time consuming process as it requires
relevant information so that analysis is made in proper manner. In context of selected organisation
too uses this tool which is further discussed as follows-
Strength
 Main strength of Bentley is that in U.K.
Political stability is relatively high which
makes it easy for them to carry out
business activities (Esmaeili, 2019).
 Moreover, they have skilled employees
and equipped with advanced technology
& R & D system. Also, they use their
systems in well organised way.
 They have higher brand value and
equity in market & which reflects their
strong financial resources.
Weakness
 Bentley is unable to reach to many
countries which limits their potential
ability in emerging markets.
 As Bentley is a luxurious auto-mobile
manufacturing company, they only
produces limited products and customers
have to wait for a long time.
 They targets niche market segmentation,
and which do not have high growth in
market.
Opportunity
 The income & standard living of people
in U.K is which means company has
opportunity to sell more products in
country.
Threat
 Due to changing government rules, laws
and regulations it is negatively impacting
upon business practices & which can
also have negative effect on their