Business Environment and Key Drivers: A Case Study of Asda Store Ltd

BM461 GLOBAL BUSINESS
ENVIRONMENT CW2

TABLE OF CONTENTS
INTRODUCTION .........................................................................................................................3
MAIN BODY ................................................................................................................................3
SWOT analysis-.........................................................................................................................3
Key Drivers- ..............................................................................................................................4
Operational Impact Analysis-.....................................................................................................4
CONCLUSION..............................................................................................................................5
REFERENCES...............................................................................................................................6

INTRODUCTION
This introduction will be about Business environment which means all the internal and
external factors that affect how the company functions including employees, customers,
management, supply and demand and business regulations (Sarsby, 2016). The chosen business
is “ASDA store Ltd” which is a British Supermarket and it will explain business environment
factors and key drivers of the changes through the PESTEL Analysis. While using the PESTLE
analysis the SWOT analysis would be completed and identifying the key drivers for the
environment and understanding the key drivers impacting the change upon the business
functional areas as Marketing and Research & development on business organisation.
MAIN BODY
SWOT analysis-
The aim of Asda Store is to study the strength, overcome with the weakness, use the
opportunities for the growth of their business and counter the threat so that they can compete
with other organisation. There are four strategies to be studied in this as-
Strength- The Asda store is having a huge range of products and provides various
services like Asda supermarket, Asda mobile, George clothing etc. and build a strong brand
name (Wu, 2020). For making the method of technologies easy they monitor the performance of
the store so that they can make easy delivery method as they are focusing towards the good
quality of products provided to the customers and invest their time and provide training to the
employees so that their skills would be developed and they effectively perform their target.
Weakness- Asda has a few global existence as compare with the competitors and having
a positioning problem. As the company not having a good quality of products and it is viewed
as a cheaper retailer because they are having a parent company “Walmart” by which a lack of
control towards activities and this may effect to the business and leave it weak as the company
is not flexible enough like other competitors.
Opportunities-There are lots of opportunities for the Asda to grow into the UK markets
having an high potential and offer their services in other sectors like travel, broadband services,
and merge with other international retailers that are focusing towards the growth of the food and
non-food markets and get a benefit of that environment. Asda can create a opportunity for new
environmental policies to drive the advantage of new technologies and increase the market share