SWOT Analysis of Walmart (Asda)

BM461 Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis of Walmart (Asda)...........................................................................................3
Operational Impact Analysis.......................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment of any firm refers to the combination or sum total of all the internal and
external forces which can impact directly or indirectly the performance of the business
enterprise. If it is taken in the global context, this include an analysis in-depth of the environment
of the business at various levels like national and international levels. In this report
Walmart(Asda) which is a UK based retail company operating in the supermarket insudtry, has
been taken to evaluate the internal and external drivers of business environment through SWOT
analysis.
MAIN BODY
SWOT Analysis of Walmart (Asda)
SWOT analysis of any firm involves its Strengths, Weaknesses, Opportunities And Threats. It is
the examination of the internal and external environment of every business, so that the
organisations must consider it before taking decisions. This report is based on Asda's SWOT
analysis, so that it internal and external factors which can influence its performance can be
identified (Elavarasan and et. al., 2020). Strengths and weaknesses are considered as the part of
internal environment whereas opportunities and threats are part of external environment of every
business.
Asda's Strengths
 Wide product range: Asda enjoys a huge product range which includes mobile phone
provider and financial services as well.
 Distribution channel: Asda has excellent distribution channel. It has around 25 stores in
UK for distribution.
 Marketing compaign: Asda is known for its marketing compaigns which helps in
promotions of various product and services offerings. This will create customer delight as
well.
 Connectivity with customers: Asda has good connectivity with its customers through
online platforms and social networking sites where they ask for customer's feedback as
well.
 Acquisitions: It has acquired many brands which must be helpful in strengthening its base
(Forleo and Palmieri, 2019).