SWOT Analysis of EasyJet in the Global Business Environment

BM461 Global
Business Environment
(Portfolio Paper- 2)

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment can be referred to as the environment in the different
countries with the factors which are exogenous to a home environment of the company. These
are also called the macro factors which affect the decision making and influence the use and
capabilities of the resources (Nickles and et. al., 2019). The organisation chosen for this report is
EasyJet, multinational airline company headquartered in Luton, England. This report shall cover
the SWOT analysis and the key drivers of internal and external environment.
MAIN BODY
SWOT analysis is referred to as the compilation of the company's strength, weakness,
threat and opportunities which helps in developing the awareness of the factors involved in the
decision making of the business. In context to the EasyJet company, the SWOT analysis is
discussed below-