The Role of Marketing in Business Organization

The role of marketing in
business organization

Table of Contents
INTRODUCTION...........................................................................................................................3
The Swot frame work of Easyjet organization............................................................................3
Objective for marketing the products and service.......................................................................6
To approach the market using marketing mix. ...........................................................................6
How the plan will be implemented.............................................................................................8
How the effectiveness plan will be measured.............................................................................9
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
The introduction should begin with, action or business of promoting and selling product
and services, involving market research and advertising. This concept focus on organization
aims and objectives to full-fill the requirement of the company. It plays crucial role in promoting
the business enterprise and mission of an organization (Cortez and Johnston, 2019). The
marketing department's job to acquire out of prospects, customers, investors and community,
while developing an overreaching image that shows company in a positive light. It defines and
managing the brands, conducting campaign for marketing initiatives, developing internal
communications, conducting market research and customer. This report provide information on
easyjet organization which is international low cost airline group situated at London airport. It
was founded in march 1995. furthermore, this report leads to cover detail about principle and
practices of marketing, objective of marketing, a strategy to approach the market using the
marketing mix in given organization.
The Swot frame work of Easyjet organization.
Swot analysis is a strategic planning technique that is used to identify strength, weakness,
opportunity, threat of the organization which related to reckon planning and business

competition (Park, 2020). It is structured for use in the preliminary stages of decision making
procedure of the company. The main purpose of this frame work to identify the internal factors
that are favourable or unfavourable to acquiring those objectives.
This SWOT analysis gives an overview of easyjet, which is British multinational airline
gives their services some international airport throughout the UK and many others cities in
Europe. It is low cost airline that has been quite popular from acquiring market share from the
patrimony airline throughout UK and Europe. This organization should use a SWOT analysis to
identifying strength, weakness, opportunity, threats so they can change their strategy looking
forward and maintain its position.
Strengths
 This organization has developed brand reputation for the nominal rates Airbuses in the
UK and Europe, specially towards business gathering and travellers.
 They give best service on-time travel service with add some value features that involve
online booking, travel services and ticket-less travel.
 This company has been adding new sophisticated planes to ensure safety, reliability.
 Their mission is top focus on consumer loyalty through giving online sales alerts to e-
mail and text.
 Their websites is analysable to use for ticket purchasing.
 It has a clear corporate social duties with initiatives geared among reducing the
organization's affect on the atmosphere.
 It added many routes to serve more customer and offer more flight timings.
 It has a strong capital base with a market estimation around 3.5 billion pound and current
position about 211 pounds.
 Easyjet involved into expansion and expanded its business operation in appropriate
manner.
 It keeps particular model aircraft such as A319-100 and A321-200, it reduces
maintenance costs, training and supervisory.
 It ensure that supply of pilot and cabin crew is regular.