Swot analysis of Burberry and its impact on marketing strategies and finance sector

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Swot analysis of Burberry............................................................................................................3
Impact of SWOT analysis on burberry........................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Burberry is one of the famous brand and seller of UK who have several strength,
weakness, opportunities and threats in the current marketing conditions. In this project we will
look about the Swot analysis of Burberry and how it has impact over the marketing strategies or
conditions and Finance sector of the company.
MAIN BODY
Swot analysis of Burberry
Swot analysis is one of the business tool used by companies to analyse their capabilities
or strength which companies can use to grab the future opportunities (Kokodey, Gnezdova and
Lomachenko, 2018). Apart from strength Swot analysis also helps the companies to identify
their weakness which could become a big threat for them in the coming future. Burberry is one
of the famous company and seller of fashion and branded products in UK. Headquarter of
Burberry is in London, UK. As, other companies, Burberry also has some Strength, Weaknesses,
Opportunities and Threat which are described below:
Strength:
Burberry is one of the famous brand of UK having strong brand image. It sells distinctive
clothing items which is its one of the speciality. It has many stores and it deals across the globe
which shows its global presence. To meet the needs of its customers, it produces updated, trendy
and up to date fashionable products. It uses strong and impactful advertising policies to sale its
products. These all, act as a strength for Burberry and helps it to rule the market at large.
Weaknesses:
Although it has a good variety of products but in terms of prices it is relatively high in
comparison of the substitute products which are offered by other companies. Apart from that it
deals with only limited items which means only clothing, beauty and grooming products which is
also one of its weakness in terms of narrow product line. Burberry is more dependent on Asian
market for selling its products. These all becomes the weakness of Burberry because a small