Marketing Report: Fashionable Company

Marketing Report

Executive Summary
It is analysed that marketing communication is important element which build strong
connection between customers and their organisation. It update customers on regular basis
regarding products and services which increase their sales. It is essential to opt for best effective
marketing technique so that business can earn higher revenue. This report contains about
campaign of an organisation. Marketing communication plan is carried out in this report along
with its various elements.

INTRODUCTION
Marketing communication refers to media and message that organisations use in order to
promote their products and services. It provides opportunity to communicate with the targeted
audience so that brand awareness can be increased in the market. It includes direct marketing,
traditional advertising, sponsorships, presentations and social marketing (Červenka and et.al.,
2018). Businesses can easily increase their customer base by implementing effective branding
and packaging techniques. This report is based on Fashionable company which offer products to
related beauty products and clothes. They provide services and products in all over world by
maintaining the quality and standard of their products. This report will include marketing
communication plan which includes research and development of products, research of targeted
audience, different strategies, budget plan, marketing mix proposals, evaluation proposal and
many more. This report also include about reflection and personal role on team development .
MAIN BODY
SWOT ANALYSIS
SWOT Analysis is the framework of internal and external factors of the organization that
influences the company's operations in either negative or positive way. Swot defines as the
strengths, weaknesses, opportunities and threats of any organization. Strengths and weaknesses
are consider in the internal factors whereas opportunities and threats are related to the external
factors of the company.
 Strengths- Fashionable company serve their customers in a unique way that it becomes
the very famous in the UK market (Sejati, 2018). It provides variety of fashionable
clothes which is on trending in the market. The strengthen of this company is their
quality of their clothes. Their quality of product and good services has become major
attraction for personnels and develop the loyalty in customers.
 Weaknesses- During pandemic, many industries were affected because of COVID-19.
Fashionable company also get impacted by the pandemic and its affects the overall
business of the company. Fashionable company also face issues of supply chain
distribution and labour shortage in Covid 19 lockdowns.