Business Consulting: Clients, Problems, and Solutions

Business consulting

Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
Explanation of clients and their problems...................................................................................3
Critically analysing and presenting areas of importance to the client such as, competitors,
target customer market and external environment.......................................................................5
Explain top three issues that are faced by the client....................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business consultants are described as the professional advisers who solve the problems of
business that it is facing, consultant provide various suggestions to solve the problem in effective
manner and facilitates it to run efficiently. Most of businesses hire the consultant who help to
solve the problems and for get better and effective advice in order to handle problems. If
problems are resolve properly then business is able to achieve its goals and objectives
effectively. There are two projects are given in the report such as Blooms and Blossom and
Fisher's Brewery. These are facing various problems and challenges in conducting their business
in the market environment. Various factors like competitors, target customers and external
environment factors of both projects are covered in the report. Various recommendations are
given in order to solve the problems effectively.
TASK1
Explanation of clients and their problems
Blooms and Blossom: Blooms and Blossoms is the family run business that provides
various natural skincare products to their particular customers such as for mothers and babies.
The organisation offers high quality products that are free from various chemicals and harmful
substance like paraben, micro plastics, various colourants and silicones. The respective
organisation offers the free testing service to their customers and it use the packaging process
that sustainable. Products of organisation are produced by the natural and ethical sourced
ingredients. It is founded in the 2008.
Problems of Blooms and Blossom: The respective business face various problems to conduct its
business effectively in the market place and reach their potential customers. Some of problems
are discussed below:
Advertising: Advertisement is related to the promoting and communicating information
of product and services with customers (Costa., António, and Dias., 2020). It is the technique to
convey products, services to the public in order to persuade them to purchase these products.
Blooms and Blossom face problem in the advertising. Marketing department of the organisation
is not so strong. Organisation have the low budget and resources so it can not pay attention
towards advertising activities.

Analysis of competitors: Competitors are very important factors that affect the
performance and profitability of business. These also provide the similar skincare product in the
market. Competitor analysis is process to assess the strengths ads weakness of the current as well
as potential competitors. Bloom and Blossom face the difficulties in the proper analysation of
competitors that offers similar products. Competitors affect the organisational functionality and
profitability.
Social media optimization: Social media optimization is defined as use of various social
media networks in order to manage as well as grow the organisation information on digital
platform (Goldsmith, and Moutinho, 2017). It increases the brand awareness of the respective
products and services among the customers. Blooms and blossom is not so much active at the
digital platforms and do not have enough resources to advertise their product on the social media
platforms.
Market research: market research is the process of gathering information from directly to
the potential customers. It helps the organisation to select the target market and get the relative
feedback and opinions of the customers about the product and services. Blooms and blossom do
not conduct the proper market research and customer do no respond favourably.
Fisher's Brewery: Fisher's brewery is the only brewery of the High Wycombe since the
1950. It is the micro business that provides range of products that are distinct from others.
Problems of Fisher's Brewery:
Research into high wycombe and target market: It is the biggest problem that is faced
by the Fisher’s Brewery to reach its target market and customers. The organisation uses the
traditional methods market research, so organisation is not able to achieve target market goals.
Event promotion: Event promotions are the medium to promote goods as services
through event websites, google ads and various social media channels (Kim, and Nam, 2018).
Fisher’s Brewery do not use digital marketing methods so, it is the problem to the for the
brewery’s shops to promote their products.
Event management: Event management is also the challenge of the for the Fisher’s
Brewery because it do not have the skilled and experienced personals to manage the events.