Effectiveness of Social Media Marketing in Brand Awareness

Research Methods
(To evaluating the effectiveness of social media
marketing in increment of brand awareness at
marketplace)

Aim
Main aim of this research is “To evaluating the effectiveness of social media marketing in
increment of brand awareness at marketplace”. A study on Lidl
Objectives
 To explore knowledge regarding the social media marketing in context of an
organisation.
 To determine the importance of social media marketing in increasing customer base
towards Lidl.
 To examine the ways for increasing brand awareness in marketplace.
Methodology:
This concept of methodologies is the chief part of this research because it assist the
researcher in collecting the data.
Approach
This is the concept of the identifying the information of particular sector of the survey.
To collect the information There are two kind of approaches that help the researches to gatherer
the information and that is deductive and inductive. As per this research , quantitative research
has been applied because this help the investigator to collect numerical data in the less time of
period(Nash, 2019) .
Design
This term is used to analysis the problems in investigation. There are mainly three kinds
of designs of research and that is exploratory, descriptive, and experimental. As per the research
there is descriptive research has been used because it help the researcher in gathering ,
identifying , study and using of quantitative data in the particular time period rather than
exploratory and experimental(Chen and Liu, 2019).
Methods
There are chiefly two kinds of methods to collect the data and that is primary and
secondary. They both assist the investigator in accomplishing every objectives very effectively.
To collect primary information there will be use to questionnaire because it will support in
collecting the information easily and in the particular and in less time of period and for collect
secondary information there will be use of some articles, books and journals and many more.

Participant
This process of selection that is separated into two kinds and that is probability and non
probability. They both are much important for the research but in this investigation there is use to
probability sampling, and by applying this there will be 25 employees of Lidl will be recruited.
The main aspect to chosen this sampling is because it support in selection of huge base of
sample by taking less time of period. Non probability sampling is not much helpful as per the
topic because it is not helping in selecting the maximum amount of communicator and they take
so much time as compared to the probability sampling that is why a researcher used probability
sampling in order to work effectively and in a particular time period(Swani and Milne, 2017).
Validity and reliability
This concept assist the researcher in checking the reliability and validity of information.
For gathering valid and reliable in a particular time period there is quantitative data is chosen
that will be more effective and important for the researcher.
Data analysis
This concept consider the effective procedure for evaluating the information from the
particular equipments. In the research, there will data will gathered from the questionnaire and
frequency distribution analysing will be used according to the technique of analytical.
Ethical Considerations:
It is much peremptory that ethical problems are considered in the preparation of the evaluation
plan.
Respect for the autonomy, privacy and dignity of individuals and communities:
In this research there will be use on valid consent form because this will help them
investigator and participant as well to bound in legal agreement so in future they can not face any
problems. In this research there use of confidentiality because it prevents the illegal things and
unauthorized used of few things like leakage of their personal information and their private data
so that is why this concept is applied to build the trust of the participant and make them feel
reassured and satisfied. In this the participant are also free , they are not bounded, they have
freedom to present and showcase their thoughts and opinion and feel free because when the feel
they are bounded so it will create impact on their performance. In this the researcher are not
biased. They treat their participant very fairly and give importance to each and every participant