Impact of COVID-19 on Retail Organisations' Profitability

Research Methods
(Impact which COVID-19 has on the
profitability of the retail organisations)
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Contents
Contents...........................................................................................................................................2
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Methodology....................................................................................................................................3
Ethical considerations......................................................................................................................5
Respect for the autonomy, privacy and dignity of individuals and communities...........................5
Scientific integrity...........................................................................................................................5
Social responsibility.........................................................................................................................5
Maximising benefit and minimising harm.......................................................................................6
REFERENCES................................................................................................................................7
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Aim
Main aim of this research is “To evaluate the impact which COVID-19 has on the
profitability of the retail organisations in context of Tesco in UK”.
Objectives
 To identify the concept of COVID-19 with respect to the retail organisations in UK
 To examine the impact of the COVID-19 on the profitability of Tesco in UK
 To analyse the challenges faced by retail firms in UK due to the pandemic of COVID-19
 To recommend various strategies which can be implemented by the retail firms to meet the
challenges mentioned above
Methodology
Methodology refers to the significant procedure and technique of collecting information
regarding the topic. Main aim of methodology within a research is to assist investigator by
providing accurate data regarding the topic (Raadschelders, 2020). There are some essential
types of research methodologies that are useful for collecting data regarding the impact of Covid
19 on the profitability of the retail organisations in context of Tesco in UK. These methodologies
are defined as below:
Research philosophy: Positivism philosophy is a chosen research philosophy within a
research. This philosophy helps investigator in quantitative data collection and analysis within
minimum time of period. Interpretivisim philosophy is not effective for getting of valid outcomes
in less time (Walker and Monahan, 2021).
Research approach: This section has two types of research approaches that are known as
inductive and deductive. Within a current research, deductive approach is suitable that will be
used by researcher for evaluating quantitative data about the impact which COVID-19 has on the
profitability of the retail organisations in context of Tesco in UK (Prosser, 2018). Main aim
regarding the use of deductive approach is current research is it provide reliable outcomes as
compare to inductive approach.
Research choice: Choices of the research are basically classified into two types i.e.
quantitative and qualitative. In this research, quantitative research choice is more valuable for
investigator because it assist in gathering of data in number and accurate manner. Qualitative
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