Functional Areas of Business: Key Functions and Skills

BSc (Hons) Business Management with
Foundation
BMP3004
World of Work
Functional Areas
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Table of Contents
1.0 Introduction..........................................................................................................................4
2.0 What is a business? .............................................................................................................4
3.0 What is Functional areas of business - Definition.................................................................4
4.0 What are the key functional areas of a business?................................................................4
5.0 Description of the various functional areas in business organizations ...............................5
5.1 Marketing: .......................................................................................................................5
5.2 Human Resource Management: .....................................................................................5
5.3 Customer Service:............................................................................................................5
5.4 Finance: ...........................................................................................................................5
5.5 Research and Development:............................................................................................6
5.6 Sales: ...............................................................................................................................6
6.0 Description of the types of skills needed by employees to be able to work effectively in
these functional areas ...............................................................................................................6
6.1 Skills needed by Marketing employees: .........................................................................6
6.2 Skills needed by Human Resource Management employees: ........................................7
6.3 Skills needed by Customer Service employees:...............................................................7
6.4 Skills needed by Finance employees: ..............................................................................8
6.5 Skills needed by Research and Development employees:..............................................8
6.6 Skills needed by Sales employees:...................................................................................8
Conclusion..................................................................................................................................8
References .......................................................................................................................10
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·1.0 Introduction
Business have different function and process that are undertaken to achieve the desirable
target (Hein and et. al., 2019). To reach the business customers they need to perform
different activities, and they need different skill to perform those function. This report will
evaluate different functions and skills that are needed by business so that employees can
effectively work in the organisation.
·2.0 What is a business?
A business can be a organization or the enterprise that is engaged in some kind of
commercial industry or any professional task (Yuan and et. al., 2018). In the general sense
business is organized contribution as well as activities of group of people to sell their goods
and services for profit purpose.
·3.0 What is Functional areas of business - Definition
There are different function within the business which are being performed and controlled by
business. The function are being divided to become specialized or expertise in the particular
department. This division of the function assist to develop effectiveness and efficiency. As
the management is being controlled by managers of the company, they used to manage the
task which are being performed in the organization (Chen and et. al., 2017). For effective
working strategies are all made, operation, finance and human resource department are
common in all kind of businesses. This function are based on research and further understand
this area in particular business.
·4.0 What are the key functional areas of a business?
The business have different functions which are undertaken for smooth flow of activities, yet
the key functions are:
Marketing: This function is to promote and analysis the market demand of the product is
being produced within the company (Arnott, Lizama and Song, 2017). They generate their
leads by outbound of communication that can be by digital or by physically. The existing
customers can able to know about the products and services.
Sales: when marketing is good enough then sales department have scope to convert the leads
in paying orders. As it take very less few second all depends on the type of product and
service business is offering.
Operations: This is function which undertake different activities which are being performed
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