Practical Digital Marketing: Importance of Social Media and Digital Marketing

BMP3006 Practical Digital
Marketing

Table of Contents
Introduction........................................................................................................................3
Part 1..................................................................................................................................3
Explanation of marketing................................................................................................3
An explanation of what the marketing mix is and where the communications mix fits..3
An explanation of digital marketing ...............................................................................4
An explanation of social media marketing.....................................................................5
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses..............................................................................................5
Part 2 .................................................................................................................................6
Two examples of social media contents that really work and justification of why they
work ...............................................................................................................................6
Screen shot of effective campaign with reference to established model and standard
for digital marketing........................................................................................................7
Why social media content is effective? .........................................................................8
CONCLUSION...................................................................................................................9
REFERENCES................................................................................................................11

Introduction
Marketing is concerned with activities in which organisation aims at increasing
sale and purchasing of their offerings. Digital marketing involves carrying out these
marketing activities using electronic mediums. This report will discuss about marketing
and marketing mix, marketing mix involves determination of marketing strategies. Along
with this, digital and social media marketing and its importance. This report later will
also discuss about social media marketing and will discuss effective content strategies
that have been adopted by organisations to achieve their marketing objectives.
Followed by this report will also discuss about reason because of which social media
content is effective.
Part 1
Explanation of marketing
The management process that is responsible for identifying, anticipating, and
satisfying customer requirements profitably (Jamshido'g'li, RakhmonjonZokirjono'g'li
and Kholdorovna, 2020).
This means that marketing is concerned with activities in which management in
organization works of identification and prediction of requirements as well as desires of
customers. This leads them to develop products and services through which they can
fulfil requirements of customers. Organizations when develops products and services to
satisfy needs and desires of customers one of the most important consideration is that
their practices as well as transaction are profitable. This means that regardless of price
at which company sell their products or can make sufficient profit margin.
An explanation of what the marketing mix is and where the communications mix fits
Marketing mix refers to collection of different elements through which
organisation develop is marketing strategies. Communication mix concerned with tools
that an organisation utilise to communicate with their potential customers (Thabit and
Raewf, 2018). Communication mix include different methods of promotion that an
organisation utilizes to communicate with target market. Methods of communication
include advertising, direct marketing, Public Relations, personal selling and sales
promotion (Kim and Lee, 2020) .

Marketing mix mainly involves 4 P's that are-
Product- product is concerned with offering of the organization. This is one of the most
important element for marketing strategies of the organisation. Regarding marketing this
element involves determination of quality and quantity that organisation provide to
customers in order to fulfil their requirements along with features to be provided to
customers. For example product offering of Aston Martin is luxury sports car and grand
tourers.
Price- Price is another most important strategy and element of marketing that has
significant impact on decision making of customer while they buy products or services.
There are different strategies that organisation can adopt such as competitive price
strategy, cost-based price strategy. Aston Martin adopts premium price strategy
because product of company is luxury product (Dost and et.al., 2019).
Place- Place is concerned with point where buy and sell come in contact with each
other. This also involves the distribution strategy of organisation full stop this is very
important to have right distribution strategy in order to ensure that customers can easily
buy product and services of organisation. Mainly there are two places offline and online.
In online place customers and organisation connect through electronic mediums and
technology. For example Aston Martin is an organisation that adopts offline distribution
or place strategy, in which it distributes vehicles through suppliers and dealers.
However, if products are sold online it will be known as online distribution or place
strategy.
Promotion- promotion refers to activities and efforts of the organisation that are
directed towards encouraging and motivating potential customers to products of
organisation. This is a strategy that includes communication mix of organisation. With
help of communication mix organisation can promote their products and services to
target market and potential customers (Dost and et.al., 2019). This will involve
communicating to customers through different mediums and channels and promoting
products and services.
An explanation of digital marketing
Digital marketing can be defined as any marketing activity that is conducted
through electronic devices.