The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and social media
marketing – theory and examples
Submitted by: Name: ID:
0

Contents
Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
1

Introduction
Marketing is nothing but promoting, advertising and other related activities in
order to deliver marketing objectives to the customers. Marketing serves different
purposes to the business including reaching out to the end customers, product and
services development, developing effective marketing campaign and other strategies
in order to deliver the marketing objectives to the end customers. This report covers
what is marketing, marketing mix and how it relates to the communication mix, digital
marketing, social media marketing, how digital marketing and social media marketing
is important to the business, how social media marketing works with two real life
examples of social media contents and why social media content is effective to the
businesses. (Bala and Verma, 2018).
Part 1
Explanation of marketing
According to Charted Institute of Marketing defines marketing as, “the
management process responsible for identifying, anticipating and satisfying
customer requirements profitably” which defines marketing as identifying the
consumer needs and demands, develop the products and services as per the
identified needs and deliver the products and services that best satisfies the demand
of the consumers. Thus, marketing in simple terms is determined by communicating
to the end customers and make profitable relationship with them. Marketing which to
reach out the end customers and communicate the marketing objectives of the
company. Marketing starts right from targeted the end customers delivering value to
them and analyzing their post purchase behaviour (Diez-Martin, Blanco-Gonzalez
and Prado-Roman, 2019). It helps to influence the consumer buying decisions and
deliver them the offering that best meets their needs. With the help of marketing,
business can meet their sales and profitability goals by encouraging the consumer to
purchase the marketing offerings of the company. Marketing helps in different
business function from product development, to maintaining the distribution channels
to customer engagement. Thus, marketing is an integral part of the business that
makes products delivers to the end customers, the marketer uses different marketing
techniques including the advertising, promotion, determining the prices of the
products and services, the targeted segments, the selling points, online marketing
2