Contemporary Issues in Marketing: Gerard Butler Car Enterprise Campaign

This presentation provides an analysis of the promotional campaign of Gerard Butler car enterprise, which targeted young people to purchase cars from their brand. The main objective of the campaign was to increase sales and generate revenue. The success of the campaign was measured by an increase in reviews, likes, and comments, as well as customer engagement on their website. The campaign plan included communication through Facebook, Twitter, printed posters, briefing events, and a webpage. The presentation concludes with a reflection on the communication strategy and the challenges faced during the campaign.