Marketing Campaign for Enterprise Cars: Practical Skills Assessment Portfolio

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are several of the problem that are involved in the advertising as well as marketing of
the business and in accordance to enhance the sales of the organization management need to
make specific campaigns of marketing that supports them in enhancing their awareness of the
brand. The following report is based on the organization enterprise cars that basically deals in
providing the rental cars. And the report will also cover about marketing campaign for the
respective organization in a brief.
AIDA:
This is the method in which the consumers function at the time of buying the goods as
well as products of the business. It is the framework that shows the stage in the process of
buying which can be encountered by the consumers. This is basically like the final which
consumers can go through at the time when they are purchasing the products. In this potential
consumers also focuses and passes through this funnel at the time when they zoom and
purchase their services or Products.
Campaign objectives
Management of enterprise car will focus on making numerous of objectives for the campaign
of the rental services. The following are few of the goals and objectives of the respective
organization marketing campaign:
 In order to enhance the awareness of consumers of the enterprise car within the
upcoming 3 months.
 Enhancing the profits of the business by around 10% in the upcoming 6 month.
 In the next 8 months constructing the quality of the brand among the consumers of the
business.
Measurement of success
 Enhancing the numbers of the share, comments as well as like on the social media
page of the business.
 Evaluating and measuring the system of engagement of the audience with the
platform of social media by increasing the followers on the page with enhanced level
of comments and likes as well (Verhoff, and Chan, 2022).