Strategic Management BMW Case Study

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Strategic Management
BMW Case Study

Table of contentIntroduction
Mission and Vision
Internal and external audit
SWOT analysis
PESTEL analysis
Five force analysis
Current business strategies
Recommendation
Conclusion
References

Introduction
 BMW AG
 German Automobile, engine & motorcycle manufacturing
organizations
 Founded in the year 1916 by Frenz Josef Popp.
 Manufactures motorcycles and automobiles & aircraft
engines (BMW.com 2019).
 Manufacturing plant in Germany, Brazil, India, United
Kingdom and US.
 BMW became the twelfth largest producer of selling motor
cycles in 2015
 No. of employees working in the organization is 134,682 till
2018.

Mission
The mission of BMW is to sell the
different products to their
customers with the highest quality
along with integrity. It is the
leading provider of selling the
different premium products along
with premium services for the
individual type of mobility.On the contrary, the company’s
vision is that it aims in making the
different fascinating driving
experience in a more intense
manner in the future. The current
vision of the company is termed as
FAMILY which is the main way to
Vision