Strategic Plan for Boutique Build - Assessment 2

This presentation outlines the strategic plan for Boutique Build, a Sydney-based company that specialises in the design and build of high-quality designer homes. It covers the company's mission, vision, objectives, market characteristics, expansion plans, risks, company expectations, roles and responsibilities, and references.

STRATEGIC
PLAN
(ASSESSMENT
2)
Name of the student:
Name of the university

INTRODUCTION
 Boutique Build is the culmination of a
'Tradie Change‘- 2013
 Based in Sydney
 Specialises in the design and build of high
quality designer homes for the Sydney
metropolitan and surrounding areas
 The company has been operational for
three years

MISSION, VISION,
OBJECTIVES
 Reliable network of dedicated
contractors
 Uphold the values of quality and
professionalism to Boutique Build’s
standards.
 To set the direction for the company
over the next three years, establish
strategic priorities

MARKET
CHARACTERISTICS
 Design excellence and exceptional
quality
 Built to a high quality by focusing on the
selection of superior materials
 Use of quality trades people, thorough
supervision and quality control
inspections
 Every customer is provided with a 12
month maintenance warranty during the

EXPANSION PLANS
 When any unforeseen issues arise,
they are there to help
 Every stage of the building process
is covered
 Well established relationships with
adelaide’s leading architects, builder,
designers, conveyancer’s, surveyors and
councils.

4 EXAMPLES OF RISKS
 The construction industry has a high rate
of accidents and a poor reputation for
coping with problems
 Many projects failing to meet
deadlines, cost and quality targets.
 In extreme cases the risk of time
and cost overruns can compromise the
economic viability of the project
 Subject to more risks due to long duration,
complicated processes, unpredictable
environment, financial intensity and
dynamic organizational structures.

COMPANY EXPECTATION
 Build the relationship
 Affinity and intimacy between your
brand and your customers
across all marketing channels
 Enabler of conversations, experiences,
relationships, innovation, progress, love,

ROLES AND
RESPONSIBILITIES
 Spend valuable time and cash on brand
 Need to do more than offer a product or
service
 Need to add value to customers’ lives
 Providing unique creative approach that
will give the feeling of right at home

REFERENCES
 Jones, P. and Comfort, D., 2018. The
construction industry and the circular
economy. International Journal of Management
Cases, 20(1), pp.4-15.
 Jin, X., Villari-Kohlert, R., Senaratne, S., Feng, Y.
and Zuo, J., 2015. Exploring safety
communication patterns in small work groups
in the construction industry: a theoretical
framework. Proceedings CIB W099: Benefitting
Workers and Society through Inherently Safe
(r) Construction, 9-11 September, 2015,
Belfast, Northern Ireland, pp.113-121.

THANK YOU