The text discusses brand collaboration, brand partnerships, global branding and positioning, and the application of these concepts to Myanmar Imperial University (MIU). Brand collaboration is a strategic alliance between two or more separate products and services that aims to benefit both parties. Brand partnerships are valuable because they bring together two different brands to benefit both their reputations. Global branding and positioning require consideration of different perspectives to reach a global audience. MIU has expanded globally with a variety of products and locations, including a partnership with Pearson Education to offer higher education degrees and a collaboration with Sharda University to launch an English diploma program. The program is intended to improve students' fluency in English and provide IELTS skills. MIU faces challenges such as a lack of qualified English lecturers but aims to provide effective teaching and support for its students.
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