Brand extension

Brand Extension
Cadbury

Table of Contents
• Introduction
• Background of Cadbury
• Market Trends
• About New product
• Conclusion
• References

Introduction
• Cadbury is a British multinational confectionery company.
• This presentation is prepared to throw a brief light on the business operations and
environment of the Cadbury brand.

Background of Cadbury
• In 1824, Cadbury was established by John Cadbury as a grocery story.
• In 2010, Cadbury became part of American Kraft Foods which was renamed to
Mondelez International in 2012.
• It offers a wide range of products from chocolates bars, biscuits, beverages to rolls,
cakes and desserts, etc.