Brand Extension

Brand Extension

Table Of Content
 Brand Introduction
 Existing brand values
 New Product
 Target Market
 Key Trends
 PESTEL Issues
 Analysis of the competitor
 CONCLUSION
 REFERENCES

Brand Introduction
 Lucozade is a energy and soft drink manufacturer
company headquartered in UK. It is a well
established brand founded in 1927. it have
diversified its network through GSK.
 This report focuses on the brand extension of the
company by introducing a new energy drink for the
target market. The new drink is Lucozade Coffee
Crunch which is focusing on targeting youth across
the worldwide.

Existing Brand Values
 Lucozade have maintained trust and commitment of their customers. Since its launch, the company have
always try to reposition their product either in the way of lost energy product or in the way of sports drink.
 The company have developed various marketing campaigns and have used market segmentation for
enhancing the awareness of their product across the globe. The brand is dynamic and bold in nature which
intents to develop a spirit of never say die and can do approaches for the consumers.
 The company focuses on the values of satisfaction for their customers, providing value added products and
establishing effective image of the brand in the complex industry.