Principles of Marketing

PRINCIPLES OF MARKETING
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Table of Contents
EXECUTIVE SUMMARY ............................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Comparison of target customer of Redbull and Lucozade ....................................................4
Use levitt's model for analysing the product and brand value of Redbull and Lucozade......5
Pricing strategies used by Lucozade and Redbull..................................................................6
Channel management used by Redbull and Lucozade ..........................................................8
Promotion strategies used by Redbull and Lucozade ............................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
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EXECUTIVE SUMMARY
This report covers the different marketing mix used by the Redbull and Lucozade. Both
companies have brand reputation in the market place. This report defines different marketing
strategies used by these companies and 4P's of marketing mix which are product, price, place,
promotion. Marketing strategies used by Redbull and Lucozade helps to attain strong customer
base and market positioning.
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