Red Bull Brand Extension Analysis

BRAND EXTENSION- ONLY
REPORT

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................1
INTRODUCTION...........................................................................................................................2
METHODOLOGY .........................................................................................................................2
Secondary research ....................................................................................................................2
FINDINGS ......................................................................................................................................2
Existing brand and Brand values ................................................................................................2
Target market .............................................................................................................................3
Analysis of New market .............................................................................................................3
Explanation of new product .......................................................................................................4
Competition ................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6