Brand Extension Report

Brand Extension Report

Table of content
 INTRODUCTION
 Methodology
 Findings
Kepferer brand identity prism
Description of target market
Analysis of new market
Explanation and Competition
CONCLUSION
REFERENCES

INTRODUCTION
 Brand extension is defined as entering into the new market segment.
 In this strategic choice company enter the new market segment that is already not
associated with the business scale of company.
 This report is based on Dove Brand in respect to its brand extension policies.
 Henceforth, report will emphasis over the existing brand and brand value of company.
 Target market will also precisely describe in this project.
 New market will be analysed with the support of reasonable and suitable tools.
 Furthermore presentation will describe about the new products and also about the
level of competition company required to face.

Methodology
 This entire report will use the methodology such as qualitative study,
quantitative study, secondary research and other such factors that can
support in delivering the right form of information in context to the brand
extension.
 Precise market research will entertain in this project to achieve the research
objectives.