Brand Extension Report for Dove Toothpaste Launch

Brand extension report

Executive summary:
Brand extension is defined as the launching new brand under the name of well-established
brand. In this report primary research method is used to collect reliable information. Main aim of
this report to understand the brand extension and impacts of external environment on it. In this
report Dove launches toothpaste under its brand name. This report covers pestle analysis, stp
model and Ansoff grid.

Contents
Executive summary:........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Methodology....................................................................................................................................4
Findings...........................................................................................................................................4
Existing brand and brand value...................................................................................................4
Description of the Target Market................................................................................................5
Analysis of new market, including trends...................................................................................5
An explanation of the new product:.............................................................................................6
Competition.................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8