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The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector

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Added on  2020-12-30

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TABLE OF CONTENTS Topic:2 CHAPTER 1 INTRODUCTION 2 Background of study 2 Aims and objectives 2 Rationale3 Significance of study 3 Scope of study3 REFERENCES 5 Topic: The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector. CHAPTER 1 INTRODUCTION 1 Background of study Brand image and identity is the impression the consumers form about the specific brand or products in their mind that is developed over the certain time period. 2 Aims

The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector

   Added on 2020-12-30

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The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector_1
TABLE OF CONTENTSTopic:...............................................................................................................................................2CHAPTER 1 INTRODUCTION.....................................................................................................2Background of study ..................................................................................................................2Aims and objectives ...................................................................................................................2Rationale.....................................................................................................................................3Significance of study...................................................................................................................3Scope of study ............................................................................................................................3REFERENCES................................................................................................................................51
The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector_2
Topic:The importance of brand image and identity for attracting consumer attention in theLuxury fashion sector. CHAPTER 1 INTRODUCTIONBackground of study Brand image and identity is the impression the consumers form about the specific brandor products in their mind that is developed over the certain time period. It can be determined asways of existing or possible consumers aspects the brand and associate with it. Brand image canbe similar as brand identify or can be completely opposite. Brand is very essential constant tobrand execution. If the brand image is positive so that product will rise which outcome in moresales. It is essential because it is formed wholly on their own in mind of consumer and can not bemeasured quantitatively (Buil, Catalán and Martínez, 2016). Brand image is beneficial fordeveloping the better relationship between consumers and business. Effective brand image isadvantageous for attracting the attention of consumers in Luxury fashion sector. This can help toincrease profits and productivity of fashion companies in the sector. This can aid to increase thecompetitive edge within the industry. Brand image is deciding element that determines sales ofgoods and also essential in relation to aggregation of aspects and belief regarding to certainproduct or brand. Fashion firms can make every efforts to create the brand image unique,positive and instant. Brand image can also be strong through making utilise of brandcommunication like packaging, ads through other promotional tools. It aids to increase consumerretention with fashion companies. Aims and objectives Aims:“To determine the significance of brand image and identity for attracting the attention ofconsumer- A case study on Zara.”Objectives:To examine the concept of brand image and identity.To analysis impacts of brand image and identity on performance of Zara. To determine the relationship between brand image and profitability of Zara. 2
The importance of brand image and identity for attracting consumer attention in the Luxury fashion sector_3

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